Launching Upcycled Coffee Fruit Food Product
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to successfully launch a novel food product utilizing upcycled coffee fruit, engaging with online audiences through digital marketing, and establishing a sales strategy to engage with retail/health stores in Canada.
This will involve several different steps for the learners, including:
- Understanding the properties and benefits of upcycled coffee fruit as a food ingredient.
- Analyzing and understanding the Canadian food market and consumer preferences.
- Developing a marketing strategy to engage online audiences through digital platforms.
- Creating a sales strategy to engage with retail and health stores in Canada.
- Designing and implementing a product launch plan.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- A comprehensive report on the properties and benefits of upcycled coffee fruit as a food ingredient.
- A digital marketing strategy including content creation, social media engagement, and online advertising.
- A sales strategy targeting retail and health stores in Canada, including distribution and promotion plans.
- A product launch plan outlining key milestones, timelines, and promotional activities.
- An analysis of the Canadian food market and consumer preferences related to innovative food products.
Final deliverables should include:
- All source materials used for research and strategy development.
- A detailed written report explaining the launch plan and strategies.
- A presentation outlining the key findings and recommendations.
- What is the main goal for this project?
-
The main goal for the project is to successfully launch a novel food product utilizing upcycled coffee fruit, engaging with online audiences through digital marketing, and establishing a sales strategy to engage with retail/health stores in Canada.
This will involve several different steps for the learners, including:
- Understanding the properties and benefits of upcycled coffee fruit as a food ingredient.
- Analyzing and understanding the Canadian food market and consumer preferences.
- Developing a marketing strategy to engage online audiences through digital platforms.
- Creating a sales strategy to engage with retail and health stores in Canada.
- Designing and implementing a product launch plan.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- A comprehensive report on the properties and benefits of upcycled coffee fruit as a food ingredient.
- A digital marketing strategy including content creation, social media engagement, and online advertising.
- A sales strategy targeting retail and health stores in Canada, including distribution and promotion plans.
- A product launch plan outlining key milestones, timelines, and promotional activities.
- An analysis of the Canadian food market and consumer preferences related to innovative food products.
Final deliverables should include:
- All source materials used for research and strategy development.
- A detailed written report explaining the launch plan and strategies.
- A presentation outlining the key findings and recommendations.
- How will you support learners in completing the project?
-
1 All company resources for successful completion of the project including access to accounts, data and learning resources
2 Mentorship and guidance from the management team through phone, email and Zoom meetings through weekly/bi-weekly or monthly sessions as required.
Supported causes
About the company
- https://CaffeBerry.co
- 2 - 10 employees
- Food & beverage, Hospital, health, wellness & medical
CaffeBerry.co is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.
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