International Market Analysis
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to explore new international markets for a health product using innovative ingredients. The company, Caffe Berry Bar, is looking to analyze potential opportunities for new products, existing competitors, and potential niches for user segmentation for health foods. This will involve several different steps for the students, including:
- Researching international markets for health food products.
- Analyzing potential opportunities for new products using innovative ingredients.
- Identifying existing competitors in the international markets.
- Segmenting potential niches for user segmentation for health foods.
- Developing a comprehensive report on the findings and recommendations for market entry.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Research report on international markets for health food products.
- Analysis of potential opportunities for new products and innovative ingredients.
- Identification of existing competitors in the international markets.
- Segmentation of potential niches for user segmentation for health foods. (Energy Bars, sparkling drinks, fermented offerings or nutritional supplements)
- Comprehensive report with findings and recommendations for market entry.
Final deliverables:
- A final report including detailed analysis, findings, and recommendations for market entry.
- Presentation explaining all research and findings from the report.
- What is the main goal for this project?
-
The main goal for the project is to explore new international markets for a health product using innovative ingredients. The company, Caffe Berry Bar, is looking to analyze potential opportunities for new products, existing competitors, and potential niches for user segmentation for health foods. This will involve several different steps for the students, including:
- Researching international markets for health food products.
- Analyzing potential opportunities for new products using innovative ingredients.
- Identifying existing competitors in the international markets.
- Segmenting potential niches for user segmentation for health foods.
- Developing a comprehensive report on the findings and recommendations for market entry.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Research report on international markets for health food products.
- Analysis of potential opportunities for new products and innovative ingredients.
- Identification of existing competitors in the international markets.
- Segmentation of potential niches for user segmentation for health foods. (Energy Bars, sparkling drinks, fermented offerings or nutritional supplements)
- Comprehensive report with findings and recommendations for market entry.
Final deliverables:
- A final report including detailed analysis, findings, and recommendations for market entry.
- Presentation explaining all research and findings from the report.
- How will you support learners in completing the project?
-
All company resources for successful completion of the project including access to paid accounts, learning resources and project oversight from the Operations Lead
Supported causes
About the company
- https://CaffeBerry.co
- 2 - 10 employees
- Food & beverage, Hospital, health, wellness & medical
CaffeBerry.co is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.
Portals
