Brand Guide Creation - new division
Our organization is opening a new division of our company to target local farmers and producers who want better marketing for their venues and products (link farms with petting zoos, brunches, goat yoga, event rentals for Weddings, farmers market materials, etc). We like help creating a brand guide for this new branch since we see it as a very different clientele we'll need to attract and mostly via social media marketing. We are looking for a student or team that can help flesh out our colour palette and online voice for this brand identity, making an easy to follow guide that all future employees can use for reference. We have an overarching Brand Guide for our parent company (UpMedia Video) that we really like and aim to follow, as well as add aspects to amplify what makes us unique for BC farmers to understand why they should choose us.
Brand Guide Creation
Our organization needs a brand guide.
Website Redesign for Animation and Video Production Agency in Vancouver, BC
Our company would like to explore re-designing our current website (https://upmedia.video/).We would like a student to use Elementor Pro to create an updated version of our Wordpress site, working directly with our CEO/Video Director.This will involve:Conducting background research on our existing website for our services.Identifying key areas of our current website and what areas of focus might return the best results in a redesign.Implementing feedback and vision direction.Learning and using various software design tools.Custom coding to integrate our iframe "Contact Form" (from Monday.com) into our websiteH2 tags for optimized SEO (research may be required)Ensuring the site can be used on all major browsers and be mobile friendly.Bonus steps in the process would also include:Conducting UX / UI testing with real potential site visitors.Researching "Green" digital options (such as sustainably powered server options)
Landing Pages Rebuild & Contact Form Integration for Animation & Video
Our company has recently migrated our website to Elementor Pro.We have a new contact form we want to integrate from our Monday.com subscription, and our landing pages didn't transfer well, so we would like a student to use Elementor Pro to build the landing pages again using the previous page content (currently saved in HTML) in a templated style that we can duplicate for future new landing pages. You will work directly with our CEO/Video Director and SEO vendor to ensure the look and content matches our plans/needs.This will involve:Conducting background research on Monday.com integration.Implementing feedback and vision direction.Using Elementor and Wordpress.H2 tags for optimized SEO (research may be required)Ensuring the landing pages can be viewed on all major browsers and are mobile friendly.Bonus steps in the process would also include:Conducting UX / UI testing with real potential site visitors.Researching "Green" digital options (such as sustainably powered server options)
Virtual Internship Opportunity: Sales & Marketing
UpMedia Inc is looking to mentor business students who want real world experience using their sales knowledge. We are a video and animation production company look to expand our reach to new customers.The ideal candidate will have a love of connecting with people (since that's what sales is all about), and background in marketing and/or administration and/or media production. As a sales assistant intern, you will be working as part of a dynamic and passionate team to help with aligning our marketing activities with sale activities so we can build brand value, drive awareness, engagement, and grow client acquisition.The primary focus for the student will be one or multiple of the following: Prospecting Strategy - Evaluate our current customer base and make recommendations for further market impact; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.Public Relations - Develop and implement a PR strategy; create collateral, including press releases, awards submissions, user testimonials, case studies, and customer stories.Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for new or existing services; identify expansion opportunities; identify key messaging for our services.Strategic Social Media Relationship Building - develop and implement social media strategies that improve our online presence and increase engagement; create a content calendar; creating useable social media and blog posts.Here are examples of the specific tasks you may be asked to carry out (depending on your expertise and area of interest)- Assist the marketing team in various marketing campaigns.- Research and edit content for different social media platforms (primarily Instagram, Facebook, Linkedin).- Develop a solid understanding of sales-specific business processes through the use of Hubspot CRM.- Explore and develop new leads and prospectsQualifications Preferred- Major in Marketing, PR, Communications, etc.- Good interpersonal skills and a team player- Good knowledge of Google Suite (Gmail, Docs, Sheets, Drive, Slides, Forms)- Passion for Sales- Responsible, attention to detail, creativeOur goal at the end of this experience is: Prospecting Strategy - For the students to help us implement better prospecting that increases conversion rates and boost our sales team's performance.Market Research - For the students to help us gain a better understanding of our target market and ensure we are optimally positioned, and our services and pricing aligns with our target sector/customer.Public Relations - For the students to help us effectively communicate our brand's story and mission to a broad audience.Branding and Marketing Communications - For the students to help us improve our brand's presence and capture greater market share.Primary contact: Jennifer, Executive Producer
New opportunity
As a video production company that’s been in operation since 2014, we have developed relationships with a lot of corporate clients and work extensively with nonprofit organizations. At this time, we believe there may be a neunity to create a branch of our organization for a specific niche. With the help of your students research skills we would like to explore this further before deciding if it’s viable.
Internship Opportunity: Marketing & Media
UpMedia Inc is looking to mentor business and media students who want experience in the Marketing industry, specifically the areas of media production and content creation.The ideal candidate will have a background in marketing and either administration or media production. As a marketing assistant intern, you will be working as part of a dynamic and passionate team to help with planning and executing marketing activities to build brand value, drive awareness, engagement, and grow client acquisition.The primary focus for the student will be one or multiple of the following: Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for new or existing services; identify expansion opportunities; identify key messaging for our services.Public Relations - Develop and implement a PR strategy; create collateral, including press releases, awards submissions, user testimonials, case studies, and customer stories.Prospecting Strategy - Evaluate our current customer base and make recommendations for further market impact; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.Strategic Social Media Marketing - develop and implement social media strategies that improve our online presence and increase engagement; create a content calendar; creating useable social media and blog posts.Here are examples of the specific tasks you may be asked to carry out (depending on your expertise and area of interest)- Assist the marketing team in various marketing campaigns on a daily basis.- Research and edit content for different social media platforms (primarily Instagram, Facebook, Linkedin).- Curate content using Feedly, schedule posts with HootSuite & Later.- Assist with audio and video editing of our marketing content.- Develop a solid understanding of sales-specific business processes through the use of Hubspot CRM.- Explore and develop new leads and prospectsQualifications Preferred- Major in Marketing, PR, Communications, etc.- Good interpersonal skills and a team player- Good knowledge of Google Suite (Gmail, Docs, Sheets, Drive, Slides, Forms)- Passion for Marketing- Responsible, attention to detail, creative- Bonus: experience in audio and/or video production would be a plus but not necessaryOur goal at the end of this experience is: Branding and Marketing Communications - For the students to help us improve our brand's presence and capture greater market share.Market Research - For the students to help us gain a better understanding of our target market and ensure we are optimally positioned, and our services and pricing aligns with our target sector/customer.Public Relations - For the students to help us effectively communicate our brand's story and mission to a broad audience.Prospecting Strategy - For the students to help us implement better prospecting that increases conversion rates and boost our sales team's performance.SEO Strategy & Recommendations - For the students to help us generate more traffic and revenue through search engines.Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.Primary contact: Jennifer, Executive Producer
Website Redesign for Video Production Agency
Our company would like to explore re-designing our the website we have for our a subsidiary brand we run.We would like a student to use Elementor Pro to create an updated version of our Wordpress site, working directly with our CEO/Video Director.This will involve:Conducting background research on our existing website for our services.Identifying key areas of our current website and what areas of focus might return the best results in a redesign.Implementing feedback and vision direction.Learning and using various software design tools.H2 tags for optimized SEO (research may be required)Ensuring the site can be used on all major browsers and be mobile friendly.Bonus steps in the process would also include:Conducting UX / UI testing with real potential site visitors.Researching "Green" digital options (such as sustainably powered server options)
Virtual Internship Opportunity: Digital Marketing & Automation
UpMedia Inc is looking to mentor students who want real world experience using their sales, marketing and HubSpot knowledge. We are a video and animation production company look to expand our reach to new customers.The ideal candidate will have a love of digital marketing and a background in HubSpot as we are just getting started with the program. As a Digital Marketing & Automation intern, you will be working as part of a dynamic and passionate team to help with aligning our marketing & sale activities into a streamlined system so we can build brand value, drive awareness, engagement, and grow client acquisition.The primary focus for the student will be one or multiple of the following: Prospecting Strategy - Evaluate our current customer base and make recommendations for further market impact; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.CRM & Marketing Automation - Develop and implement HubSpot Workflows & tools that helps us gain more leads and close more deals.Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for new or existing services; identify expansion opportunities; identify key messaging for our services.Strategic Social Media Relationship Building - develop and implement social media strategies that improve our online presence and increase engagement; create a content calendar; creating useable social media and blog posts.Here are examples of the specific tasks you may be asked to carry out (depending on your expertise and area of interest)- Assist the marketing team in various marketing campaigns.- Research and edit content for different social media platforms (primarily Instagram, Facebook, Linkedin).- Develop a solid understanding of sales-specific business processes through the use of Hubspot CRM.- Explore and develop new leads and prospectsQualifications Preferred- Education and/or experience in Digital Marketing, Sales, Communications, etc.- Good interpersonal skills and a team player- Good knowledge of Google Suite (Gmail, Docs, Sheets, Drive, Slides, Forms) & HubSpot- Passion for Sales- Responsible, attention to detail, creativeOur goal at the end of this experience is: Prospecting Strategy - For the students to help us implement better prospecting that increases conversion rates and boost our sales team's performance.Market Research - For the students to help us gain a better understanding of our target market and ensure we are optimally positioned, and our services and pricing aligns with our target sector/customer.CRM & Marketing Automation - For student to practice their knowledge of HubSpot tools and show customer/sales growth.Branding and Marketing Communications - For the students to help us improve our brand's presence and capture greater market share.Primary contact: Jennifer, Executive Producer
Media Internship: Video Editing
UpMedia Inc is looking to mentor a media student who wants experience in the Marketing industry, specifically the areas of media production and content creation.The ideal candidate will have a background in media production. As an editing assistant intern, you will be working as part of a dynamic and passionate team to help with executing marketing activities to build brand value, drive awareness, engagement, and grow client acquisition.The primary focus for the student will be Video Editing: In collaboration with our Creative Director and SEO/Social Media Team, use the Adobe Creative Suite to create engaging content for multiple platforms in appropriate aspect ratiosVideos are likely to include comedic moments for Reels, customer stories, clips of our portfolio work, and motion graphics with photos. We are open to your content ideas as well, so please tell us what you see trending on Social Platforms.Qualifications Preferred- Experience with the Adobe Creative Suite (this is a mus)- Good interpersonal skills and a team player- Good knowledge of Google Suite (Gmail, Docs, Sheets, Drive, Slides, Forms)- Passion for Media and/or Marketing- Responsible, attention to detail, creative- Bonus: experience in recording audio and/or video (would be a plus but not necessary)Our goal at the end of this experience is: For the student to help us improve our brand's presence and capture greater market share.For the student to help us effectively communicate our brand's story and mission to a broad audience.For the student to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.Primary contact: Jennifer, Executive Producer