UpMedia Inc is looking to mentor business and media students who want experience in the Marketing industry, specifically the areas of media production and content creation.

The ideal candidate will have a background in marketing and either administration or media production. As a marketing assistant intern, you will be working as part of a dynamic and passionate team to help with planning and executing marketing activities to build brand value, drive awareness, engagement, and grow client acquisition.

The primary focus for the student will be one or multiple of the following:

• Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for new or existing services; identify expansion opportunities; identify key messaging for our services.
• Public Relations - Develop and implement a PR strategy; create collateral, including press releases, awards submissions, user testimonials, case studies, and customer stories.
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market impact; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - develop and implement social media strategies that improve our online presence and increase engagement; create a content calendar; creating useable social media and blog posts.

Here are examples of the specific tasks you may be asked to carry out (depending on your expertise and area of interest)
- Assist the marketing team in various marketing campaigns on a daily basis.
- Research and edit content for different social media platforms (primarily Instagram, Facebook, Linkedin).
- Curate content using Feedly, schedule posts with HootSuite & Later.
- Assist with audio and video editing of our marketing content.
- Develop a solid understanding of sales-specific business processes through the use of Hubspot CRM.
- Explore and develop new leads and prospects

Qualifications Preferred
- Major in Marketing, PR, Communications, etc.
- Good interpersonal skills and a team player
- Good knowledge of Google Suite (Gmail, Docs, Sheets, Drive, Slides, Forms)
- Passion for Marketing
- Responsible, attention to detail, creative
- Bonus: experience in audio and/or video production would be a plus but not necessary

Our goal at the end of this experience is:

• Branding and Marketing Communications - For the students to help us improve our brand's presence and capture greater market share.
• Market Research - For the students to help us gain a better understanding of our target market and ensure we are optimally positioned, and our services and pricing aligns with our target sector/customer.
• Public Relations - For the students to help us effectively communicate our brand's story and mission to a broad audience.
• Prospecting Strategy - For the students to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
• SEO Strategy & Recommendations - For the students to help us generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
  

Primary contact: Jennifer, Executive Producer

We want you to feel like a member of our team, which means lots of daily communication and opportunities to stretch your skills further than you have in school. We use Slack and video calls extensively to ensure we're all on the same page and can feel like we're together, even though we're not in the same room. Our procedure is typically to give you a task and an example of how we'd complete it. You have free reign to draft your version while focussing on the outcomes we've outlined. From there, we review and give you feedback to create the finalized content before it is released publicly.