Enhancing Health Management in Care Homes through Data Analytics

The project aims to explore how the implementation of the NHS/UK "National Early Warning Score" (NEWS2) in residential and nursing care homes can be optimized through data analytics and visualization. The primary goal is to improve the proactive management of residents' health, particularly those with long-term conditions, by analyzing wider determinants of health. This project seeks to identify patterns and trends that could lead to a reduction in unnecessary hospital admissions. By leveraging classroom knowledge in data analytics, students will assess the effectiveness of NEWS2 and propose enhancements. The project involves analyzing existing health data, identifying key health indicators, and visualizing data to support decision-making in care homes. - Analyze the current use of NEWS2 in care homes. - Identify and evaluate wider determinants of health affecting residents. - Develop data visualizations to highlight key health trends and patterns. - Propose actionable insights to improve health management and reduce hospital admissions.

Website re-design and coding hosted on MS Azure platform

Ecommerce website re-design and coding hosted on MS Azure platform Future Care's is an SME based in London, UK. We are seeking a team to re-design and code our current ecommerce Puffin Group™ web site. This website is public B2C facing, a general FC product sales front end with access to purchase online FC’s products and services and includes the following functionality: · general public interest info and news feeds etc.. · purchase FC’s product and services via a shopping cart, · logging onto FC’s user community PuffinCLUB™ very similar to most community websites – a perfect example www.mumsnet.co.uk · login alternative option to accessing data/reports instead of logging in via the smart phone MyPuffin™ consumer APP. In short, an end user can access their personal data via the website portal To date our current website is hosted on 123 Reg. It needs to be moved and/or re-coded to the MS AZURE platform with password access toshow investors before its goes live and published. FC has suggestions for improvements but open and receptive to new ideas, design UXB ideas and scrutiny.

Health APP coding, and new functionality

Future Care's is an SME based in London, UK. We are seeking a team to code our current wireframe MyPuffin™ consumer APP and add new functionality. To date our prototype B2C V1.0 APP includes end-user flow diagrams, screen mock-up designs and a detailed project background system analysis that supports the resulting current wireframe. This wireframe is at present waiting to be coded. However, in addition to the current wireframe, we wish to add further functionality to the APP and include a simple one click to enable an end user to: · upload real-time vital signs data and reports to a clinician/health professional, (CHP) · enable the CHP to see the end user in real-time via video streaming and talk to the end user at the same time. · enable the CHP to listen, in real time to the infants’ lungs and heart. The end goal is to enable the CHP to reassure the end user as to their health and provide on-demand consultancy. Other examples of accessing medical consultancy on- demand are not uncommon but few if any offer this level of engagement supported by real-time accurate and meaningful data. The team will work closely with www.ARROW.com - a $30b international electronics company and Microsoft’s AZURE hosted platform and development tools. Students will be required to sign a non-disclosure agreement and assign copyright to FC. However, this project, and exposure to work in collaboration with two international electronics company is an amazing opportunity that may well lead to student(s) being referred by senior ARROW and MS management to their respective in-country HR departments and/or the potential to be retained by Future Care after and subject to, the completion of their studies.

Insurance - infant device alignment to insurance channel partnerships

The project will focus on aligning Future Care’s (FC) remote monitoring device with the insurance market and targeted prioritised insurers. The project will build on previous research developed by FC and past RMIT cohorts. The aim is to enable FC to understand the insurance market, how FC’s product/service offering can add value, and lastly, targeted, and tailored pitches to prioritised insurance companies. The outcomes will further develop the current work carried out insurance alignment value proposition, supporting research evidence to enable FC to approach B2B insurance target companies such as Vitality, Axa etc. demonstrating how FC’s device can add value, how, with financial backing and targeted business economic insurance perspective that insurance companies will relate and buy into. The Report will also draw on similar case study initiatives Vitality where health, wellness, lifestyle devices have been incorporated into the insurers business model. Even better if we can point to any opinion financial or otherwise as to the effectiveness of this Device / health insurance integration strategy. Previous RMIT cohorts have developed Value Proposition, Business Canvas, and a general go-to-market pitch deck but no business plan. These assets need refining. Company Introduction The Future Care (UK) Ltd is an SME based on London developing a paediatric remote monitoring precision instrument. We have a unique approach, ONE product/ MULTIPLE markets, bridging the gap between consumer, medical & B2B. Trust/confidence in the consumer brand emanates from the medical accuracy of the product. A parent or end user can upload info to a clinician /health professional anytime from anywhere in world. The clinician/Health professional can access the patient’s vital signs, listen to the patient’s lungs and heart, see the patient and speak to them, ALL in real-time, simultaneously. 1. Predictive analytics in e-commerce & retail: Our B2C infant device working title Puffin™ with a MyPuffin™ APP and a website domain PuffinGroup.com both public facing, ecommerce, and membership to personalised login to PuffinClub™. The Customer profile is but not researched in any priority Conventional female/male parent relationships, Single Parents female or male, Grandparents as purchaser’s LGBT partnerships or Influencer communities prompting sales. We think our main revenues will come from online sales but not rule out such distribution pathways. 2. Pricing for new technology products & services: A big issue for FC entering B2C market and VERY different to UK + our device and offering compared B2C competitors e.g. Owlet etc.. FC's is a cross-over B2C/B2M, added value + subscription 24x7 medical triage. 3. Predictive analytics in Healthcare: Investigations of health insurance. Again very different market to the UK. Where the US market is riven by health insurance dare, I allude to ‘Obama Care ‘ around infant health and rates etc… Another aspect of the insurance market is Medical Tourism. Sending a patient abroad for an intervention can save $10-20,000+ to cost to a medical intervention. A remote monitoring device provides the insurer/hospital ongoing ‘stickiness’ to their one-off intervention. Monitoring pre, during travel, post intervention real-time remote monitoring keeping medical /clinician in contact with patient until next time and better patient recovery outcomes.

Create B2C brand ID, logo, graphics

We are developing a wearable, non-invasive, medical grade precision instrument for infants (0-24months), remotely monitoring vital signs and includes an integrated stethoscope. Data, using AI will provide predictive & preventative analytics. Reports/alerts are send to end user APPS. Our approach: ONE product/TWO markets consumer Puffin™ and medical PuffinPLUS™ . We believe brand ID is critical to the company success. The value of the brand will depend on building the trust in the brand, hence the company's medical focus in seeking gold standard accuracy of its vital sign’s sensors. We are seeking creative ideas, input and implementation across the following but not limted to: Brand/Logo creation Investor commjunication 30sec animation video using software like https://www.doodly.com Styke teplates for Power Point presentations, infomatics, News Letter format template Website design,development and implementation APP programming. Future Care has a considerable amount of visual and research material from which to draw on. This includes end user personas plus early qualitative research conducted by Maddison Product Design Agency, UK and another research, including guid mock-up screen grabs for the B2C user MyPuffin™ APP.

Doctor/diagnosis on-demand B2C subscription service

Future Care (FC) needs a “Doctor Diagnosis on-Demand” (DDoD) go-to-market business plan. FC is happy to work with individuals or multiple teams. FC's meaningful project(s) will include research focused on market, consumers’ behaviour, and motivation for purchasing DDoD subscription service that enables parents to connect with a health professional and get a diagnosis on-demand from anywhere at any time. The business plan’s focus is to split into two parts the wider market for such a generic service and as equally as important how DDoD can add value to FC’s existing infant remote monitoring business. FC’s Product: R&D is a wearable, non-invasive, medical precision instrument for infants (0-24months), remotely monitoring vital signs and integrated stethoscope, linked to a predictive & preventative analytics platform, Reports and Alarms sent to end user consumer (B2C) and medical (B2M) APPS. The B2C market for DDoD is mirrored by the device target market e.g. age range 22-35yrs: first time traditional family with heterosexual partners single parents (male & female) LGBT communities grandparents 45-80yrs Other markets B2B worth mentioning a peripheral mention within the brief e.g. Nannies, Nursery owners, Mother & Toddler play group owners, Foster parents, Adoption agencies Scope can span one or several countries (UK, CA, USA, AU) We also need to understand the ‘pushback’ – why do parents NOT want to purchase such a device or subscription service, yet they will spend more than £100’s on designer baby products, branded goods and elaborate buggies and infant car seats. To support this FC has considerable amount to material from which to build on and available via the internet: · Search terms: “Doctor on demand subscription services” or “remote doctor consultation subscription services” · Added info : included as attachment to this project brief. Background: Covid has demonstrated the need and escalated demand for early adoption of Meditech/Telecare by health professionals. FC is keen to understand how DDoD can add value / revenue to its remote monitoring device, the differentiation this offers from competitors, the value proposition, revenue, and channel partner relationships that FC nurture/partner with. Furthermore the scope could extend to include seniors, adults and/or pre-term, pre-natal maternity services Future Care’s preferred means of communication is via email. Please read the project scope and let me know if you'd be interested in working together. If so, please send email: info@futurecareuk.com to exchange contact details and get a date in diary to discuss collaboration

Smart office IoT sustainability enviromental research & market plan

Working closely with Future Care and a senior IoT business development manager at ARROW - a $30B international electronics company we are seeking student(S) and/or Team(S) that will scope out one or more research projects that explore smart office environments. This will be though use of IoT/IT with a view to reducing energy consumption, better working and environmental considerations. The aim being to drive sales and pull-though of ARROWS IoT H/W components business, consultancy and implementation service. The Future Care (UK) Ltd is an SME based on London working closely with ARROW who are developing FC paediatric remote monitoring precision instrument. Environment and location re a large part in an infant’s health and wellness. So in collaboration with ARROW we are both keen to mutually identify ways to enter this market. We anticipate student(s)/teams will: Apply-appropriate descriptive, predictive, and prescriptive analytical techniques to the integrated business research and data. Interpret--model results to solve semi-structured and unstructured problems from public and private sector organizations. Effectively-communicate results to users in managerially actionable terms. Projects will be scoped out in collaboration with the course tutor and students to ensure a fit with mutually beneficial aims and objectives. Exposure to FC's partners and working closely with international corporates will potentially strong career prospects in short and medium term.

Go-to-Market Business Plan for WISHcpd™ Educating Clinicians to Adopt MedTech

Title: WISHcpd™ - W earable I nsights S mart H ealth c ontinuing professional d evelopment. INTRODUCTION The Future Care (UK) Ltd is an SME and is seeking a Go-to-Market Business Plan across the EdTech CPD training market. We are seeking research into the accredited clinical continuing professional development education/training market. EdTech is a large and rapidly growing market. This research will help position Future Care's WISHcpd™ accredited training program to educate clinicians in the use and adoption of MedTech. The focus will be on one or more countries e.g. UK, Canada, USA, AU, that carry out CPD education in English. The Go-to-Market business plan will include ALL the elements including not bot limited to; financial business case, value proposition competitors and economics around adoption and necessity, especially post COVID. FC is seeking a university/post grad(s), MBA/CAPSTONE individual(S) or team(S) to develop this business plan. As part of the development of the plan, FC is keen to identify channel partners that FC could collaborate with in bringing WISHcpd™ to market. BACKGROUND According to FC's research there is no accredited clinical CPD programme that informs clinicians, social services commissioners, and front-line key workers, with a programme that supports them in the power and potential of digital health/medtech, how it can change and improve work practises, patient user outcomes, implantation in their work practise and improve efficiencies. WISHcpd™ fills this knowledge/adoption gap. WISHcpd™ program is spread across four main modules: 1. Review of new technologies, lifestyle and Medtech in general, direction of travel, APP self-managed therapies and use of data, 2. Expectations, ethical concerns, and manage the clinician’s barriers to adoption. 3. Medtech integration of into clinician’s work practice, diagnostics and sync with their legacy, patient record systems. This module could include a simple virtual reality (VR) option. 4. Database of telecare, digital health/Medtech, product services and therapies. This is not dissimilar to the way a doctor uses a directory of available drugs to address medical symptoms. The end objective of the database will be an approved / accredited, go-to place for integrating digital health and wellness devices into clinical work practises for better patient outcomes. Database of Dhealth & Wellness products, services, and therapies will be driven by Artificial Intelligence (AI) / Machine Learning (ML) and will learn from a user’s engagement, patterns to speed up recommend and inform user of other related initiatives around their interests. The database is almost a standalone product and revenue stream. This database will need to be developed and populated. COMMERCIAL POTENTIAL 1. Traditional pay-as-you-go or subscription for single or multi-user eLearning licence 2. Subscription to telecare product resources database 3. Turnkey managed resource(s) for: Pharmaceutical, public, or commercial health provider, association 4. White label and affiliate companies 5. Extension products derived from the foundation of WISHcpd targeting other users. FYI FC has a body of resources to support this business plan and from which students can build on. FC has submitted a separate project addressing the physical development of WISHcpd™ educational programme.

Legal project(S) various - for infants’ wearable device B2C, B2M & B2B

Future Care (UK) Ltd is seeking students within Legal/Policy studies. We have a number of legal challenges, projects, and options for student or team(S) to develop and work on meaningful project(S). Outline topics / scope of work listed below: Project scope could be, but not linked to: 1. Government policy review, legislation review & sources for medical and consumer wearables, codes of conduced including: a) B2M and B2C Parenting/social care, medical Neonatal and Paediatric policy b) Disclaimers for device, website analytics, reports and diagnostic analytics or claims. Use existing device disclaimers e.g. APPLLE Watch, Fitbit, Owlet Monitor c) Safeguarding - what will Future Care need place. Use other product manufacture examples. d) Repair returns policy, T&D’s, e) Use of data (GDPR compliance) as well as sharing data sale of anonymised data policy f) Ecommerce policy What happen if sever goes down? g) Policy membership of an online community “PuffinClub™” h) Uploading of data to third parties i) Contracts & terms and conditions (T&C’s) Other contractual needs 2. R&D resources, supporting social media campaigns. Information packages. resources. 3. Review channel collaboration policy and contracts T&C’s 4. Develop agency policy (e.g., volunteer policy), review & implementations. 5. Freedom to operate, IP and trademark/name searches ,documentation of these legal resources into a updateable and dynamic internal database/Spread sheet 6. Review B2C legal case around smart connected baby monitor claims and litigation 7. Emergency planning and management in the event of a system failure, emergency crisis. and workplace knock on effects. 8. Policy T&C’s working with 3rd parties such as public sector Fostering, Social Service safeguarding. Nannies, Nurseries, day care play groups. Outcomes The project will require a live presentation supported by PP. Presentation of findings, concerns, and next actions duration 15-30mins Hard Copy fully indexed report with full URL ref and APA citation referencing back up prevention. Engagement Preference Our preference is to work with postgraduates, but would entertain undergraduates if the course tutor took a more hands on support role compared to postgraduate project engagement. FC prefers to work and engage with students via email and outside of the Riipen platform

Consumer Behaviours/Marketing: baby remote monitors health/wellbeing anywhere

Future Care (FC) needs to research consumers behaviour and motivation for purchasing a smart connected infant monitoring device - Whether and When to Worry! The students / teams can build on previous research carried out in the UK. We are keen to have this research applied to different markets, personas, unique motivations indicative of their country's culture, ethnicity, access to health and wellness resources, socio-economic factors and including LGBT groups who are parenting. This will help FC to create marketing personas, develop narratives, and differentiate itself from what is currently available on the retail B2C baby monitor market. We understand that this is a big topic. So, we are happy to collaborate and led by the course specialist in establishing manageable bit size chunks of this bigger picture. We will work with a university and their suggestion for a research programme that is in keeping with their university's course's remit, student's capabilities, resources and time constraints. Certainly, due to COVID and the changing nature of the retail market, B2C communications needs a better understanding of 'niche' motivations, expressed by each group and the niche online services/channels to reach out to these groups, make purchasing decisions and purchases. Another aspect of this behaviour and market/marketing research is what is the consumer’s understanding between what FC is offering and how FC’s B2C infant wearable product ‘Puffin™’ is perceived compared to its competitors? In short, we need to build-on / challenge what we currently understand across consumer behaviours and seek to validate the value proposition/purchasing ‘triggers’ according to each of our target market personas: A. FIRST TIME PARENTS/partnerships B. SINGLE PARENTS (male & female) C. GRANDPARENTS D. LGBT parents E. B2B e.g. Nannies, Nursery owners, Mother & Toddler play group owners, Foster parents, Adoption agencies We also need to understand the ‘pushback’ – why do parents NOT want to purchase such a device, yet they will spend more than £00’s on designer baby products, branded goods and elaborate buggies and infant car seats.

Qualitative/Quantitative Research - Clinicians Adopting MedTech (WISHcpd™)

INTRODUCTION The Future Care (UK) Ltd is an SME based on London, UK. We are seeking Qualitative/Quantitative Research helping us understand health professional's barriers and expectations in adopting remote monitoring MedTech/telecare into their daily work practices. The focus will be on health professionals, doctors, then others, as resources permit - nurses, midwifes, community heath and social workers, etc... The research can also focus on one or all countries: UK, Canada, USA, Australia. This research will further validate the market need for a bespoke EdTech, continuing professional development (CPD) programme. In the long-term, this research will help position Future Care's WISHcpd™ - W earable I nsights S mart H ealth c ontinuing p rofessional d evelopment an accredited training program that will underpin Future Care (FC) need to educate clinicians in the use and adoption of MedTech and specifically, at a future date, help FC get market share and adoption of FC's product & service ecosystem. To carry out this research, FC is seeking university/post grad(s), MBA/CAPSTONE individual(s) or team(s) to develop this research. SUGGESTED IMPLENTATION FC believes this project is in the scope and capabilities if mature post grads. Understanding a market is the starting point for any market research business planning and validation of need – in this case health professionals. FC has some early materials which will need to be built on and further developed to kickstart the research. Using market research reports on remote monitoring medical device, will help further inform and develop Q&A’s, taking into account the market forces/drivers fuelling the market e.g. COVID and need for remote monitoring efficiencies. FC has a Survey Monkey account. This could be used for a quantitive pilot. Survey Monkey would then be able to offer automated analytics, which could be used to from a short report. Similarly, for quantitative research, students could get groups together via zoom etc.. and carry out more nuanced research. Interview group sessions can be transcribed using www.otter.com to a word document and use word search indices, e.g. ethics, fear, anxiety word triggers to develop measurement, analysis and interpretation of the results into a report. FC also has a retired market research expert colleagues to offer mentoring and support. FC has draft materials . COLLABORATIONS We are open to suggestions and EdTech collaborations with universities or other related EdTech/WISHcpd™ initiatives. FC already works with a number of EdTech professionals VR/AR content generators and universities in the UK. FC has also submitted on Riipen two other separate projects: Firstly, content and development of the physical WISHcpd™ educational programme. Secondary, a separate project for the WISHcpd™ - Go-to-Market Business Plan & Market Research process applied to the growing accredited clinical continuing professional development education/training market FC is also aware of the new business potential of WISHcpd™ and actively seeks partners and or collaboration with a leading educational training & EdTech suppliers.

Health APP coding, and new functionality

Future Care's is and SME seeking a team to code our current wireframe MyPuffin™ consumer APP and add new functionality. To date our prototype B2C V1.0 APP includes end-user flow diagrams, screen mock-up designs and a detailed project background system analysis that supports the resulting current wireframe. This wireframe is at present waiting to be coded. However, in addition to the current wireframe, we wish to add further functionality to the APP and include: · a parent being able to upload real-time data and reports to a clinician, · enable the clinitan to see the infant in real-time via video streaming and talk to the parent at the same time. · to enable the clinician to listen in real time to the infants’ lungs and heart. The end goal is to enable the clinician to reassure the parent as to the infant’s health and provide on-demand consultancy. The team will work closely with www.ARROW.com - a $30b international electronics company and Microsoft’s AZURE hosted platform and development tools. Access to MS’s suite of training materials will also be available. Students will be required to sign a non-disclosure agreement and assign copyright to FC. However, this project, and exposure to work in collaboration with two international electronics company is an amazing opportunity that may well lead to being referred by senior ARROW and MS management to their respective in-country HR departments and/or the potential to be retained by Future Care after and subject to, the completion of their studies.

Health APP coding, and new functionality

Future Care's is and SME seeking a team to code our current wireframe MyPuffin™ consumer APP and add new functionality. To date our prototype B2C V1.0 APP includes end-user flow diagrams, screen mock-up designs and a detailed project background system analysis that supports the resulting current wireframe. This wireframe is at present waiting to be coded. However, in addition to the current wireframe, we wish to add further functionality to the APP and include: · a parent being able to upload real-time data and reports to a clinician, · enable the clinitan to see the infant in real-time via video streaming and talk to the parent at the same time. · to enable the clinician to listen in real time to the infants’ lungs and heart. The end goal is to enable the clinician to reassure the parent as to the infant’s health and provide on-demand consultancy. The team will work closely with www.ARROW.com - a $30b international electronics company and Microsoft’s AZURE hosted platform and development tools. Access to MS’s suite of training materials will also be available. Students will be required to sign a non-disclosure agreement and assign copyright to FC. However, this project, and exposure to work in collaboration with two international electronics company is an amazing opportunity that may well lead to being referred by senior ARROW and MS management to their respective in-country HR departments and/or the potential to be retained by Future Care after and subject to, the completion of their studies.

Create B2C brand ID, logo, graphics

We are developing a wearable, non-invasive, medical grade precision instrument for infants (0-24months), remotely monitoring vital signs and includes an integrated stethoscope. Data, using AI will provide predictive & preventative analytics. Our approach: ONE product/TWO markets consumer Puffin™ and medical PuffinPLUS™ . We believe brand ID is critical to the company success. The value of the brand will depend on building the trust in the brand, hence the company's medical focus in seeking gold standard accuracy of its vital sign’s sensors. We have considerable amount of visual and research material from which to draw on. This includes end user personas plus early qualitative research conducted by Maddison Product Design Agency, UK and another research, including guid mock-up screen grabs for the B2C user MyPuffin™ APP.

Create B2C packaging and create/review brand ID, logo, etc..

We are developing a wearable, non-invasive, medical grade precision instrument for infants (0-24months), remotely monitoring vital signs and includes an integrated stethascope. Our approach: ONE product/TWO markets consumer Puffin™ and medical PuffinPLUS™ . We believe packaging and brand ID is critical to building trust and the company success. We have considerable amount of visual and market research material from which to draw on. This includes end user personas plus early qualitative research carried out by UK Maddison Product Design Agency, and other research including mock-up screen grabs for each of the user MyPuffin(tm) APP and a v1.0 packing rendition wich is far too big an takes up valuable footfall space in the retail store. Futuremore, most salels will be online so packagin needs to be light, compact, enviro freindly and potential for reuse/returns. We also have 'silent shopper research.

WISHcpd™ eLearing for Educating Clinicians to Adopt MedTech

PROJECT: Develop WISHcpd™ a modular eLearning programme PRODUCT: WISHcpd™ - W earable I nsights S mart H ealth c ontinuing professional d evelopment INTRODUCTION The Future Care (UK) Ltd is an SME and is seeking to develop an eLearning storyboard skeletal programme based on Future Care's (FC) vision to encourage health professionals adopt MedTech/Telecare into their work practise. Post COVID, eLearning and in particular medical / health education is one of the fastest growing sectors. The programme is intended for use by English speaking counties with a focus on one or all countries: UK, Canada, USA, Australia. This project would be ideal for an individual or a team, interested in the professional educational market. Helping professionals embrace technology and its potential within their current and future work practices. While FC has the background and structure, we need the project team to help structure and develop the outline (storyboard/wire frame) content. FC is aware of the new business potential of WISHcpd™ and actively seeks partners and or collaboration with a leading educational training supplier/educational institution. The research could be a springboard for an entrepreneurial/enterprising student(s) interested in developing a global EdTech business. BACKGROUND FC is working with University College London’s EdTech Labs , EDUCATE and the British Educational Suppliers Association. According to FC's research there is no accredited clinical CPD programme that informs clinicians, social services commissioners, and front-line key workers, with a programme that supports them in the power and potential of digital health, how it can change and improve work practises, patient user outcomes, implantation in their work practise and improve efficiencies. WISHcpd™ fills this knowledge/adoption gap. PROGRAMME STRUCTURE - divided into four modules: 1. Review of lifestyle and approved digital devices, medically approved Apps, and use of data, 2. Expectations, ethical concerns, and manage the clinician’s barriers to adoption. 3. Medtech integration into clinician’s work practice, diagnostics and sync with their legacy, patient record systems. This module could include a simple virtual reality (VR) option. 4. Database (DB) of MedTech/Telecare, resources that the health professional can use to identify MedTech/Telecare solutions in keeping with the patient needs and circumstances. The structure of the DB is not dissimilar to the way a doctor uses a directory/DB service of available drugs to address medical symptoms. The end objective is a noticeable increase in the adoption of MedTech/Telecare by health professionals and their patients. The DB is almost a standalone product and revenue stream. This DB will need to be developed and populated.

Go-to-Market Business Plan for WISHcpd™ Educating Clinicians to Adopt MedTech

Title: WISHcpd™ - W earable I nsights S mart H ealth c ontinuing professional d evelopment. INTRODUCTION The Future Care (UK) Ltd is an SME and is seeking a Go-to-Market Business Plan across the EdTech CPD training market. We are seeking research into the accredited clinical continuing professional development education/training market. EdTech is a large and rapidly growing market. This research will help position Future Care's WISHcpd™ accredited training program to educate clinicians in the use and adoption of MedTech. The focus will be on one or more countries e.g. UK, Canada, USA, AU, that carry out CPD education in English. The Go-to-Market business plan will include ALL the elements including not bot limited to; financial business case, value proposition competitors and economics around adoption and necessity, especially post COVID. FC is seeking a university/post grad(s), MBA/CAPSTONE individual(S) or team(S) to develop this business plan. As part of the development of the plan, FC is keen to identify channel partners that FC could collaborate with in bringing WISHcpd™ to market. BACKGROUND According to FC's research there is no accredited clinical CPD programme that informs clinicians, social services commissioners, and front-line key workers, with a programme that supports them in the power and potential of digital health/medtech, how it can change and improve work practises, patient user outcomes, implantation in their work practise and improve efficiencies. WISHcpd™ fills this knowledge/adoption gap. WISHcpd™ program is spread across four main modules: 1. Review of new technologies, lifestyle and Medtech in general, direction of travel, APP self-managed therapies and use of data, 2. Expectations, ethical concerns, and manage the clinician’s barriers to adoption. 3. Medtech integration of into clinician’s work practice, diagnostics and sync with their legacy, patient record systems. This module could include a simple virtual reality (VR) option. 4. Database of telecare, digital health/Medtech, product services and therapies. This is not dissimilar to the way a doctor uses a directory of available drugs to address medical symptoms. The end objective of the database will be an approved / accredited, go-to place for integrating digital health and wellness devices into clinical work practises for better patient outcomes. Database of Dhealth & Wellness products, services, and therapies will be driven by Artificial Intelligence (AI) / Machine Learning (ML) and will learn from a user’s engagement, patterns to speed up recommend and inform user of other related initiatives around their interests. The database is almost a standalone product and revenue stream. This database will need to be developed and populated. COMMERCIAL POTENTIAL 1. Traditional pay-as-you-go or subscription for single or multi-user eLearning licence 2. Subscription to telecare product resources database 3. Turnkey managed resource(s) for: Pharmaceutical, public, or commercial health provider, association 4. White label and affiliate companies 5. Extension products derived from the foundation of WISHcpd targeting other users. FYI FC has a body of resources to support this business plan and from which students can build on. FC has submitted a separate project addressing the physical development of WISHcpd™ educational programme.

Training Product R&D WISHcpd™ Educating Clinicians to Adopt MedTech

PRODUCT TITLE: WISHcpd™ - W earable I nsights S mart H ealth c ontinuing professional d evelopment. COLLABORATION The Future Care (UK) Ltd is an SME and is seeking to engage in research and collaboration with a University and EdTech supplier, to research and develop WISHcpd™ for use by clinicians with Continuing Professional Development (CPD) accreditation. INTRODUCTION Future Care (FC) has been invited to participate in a UK based, leading-edge world-class EDUCATE EdTech Accelerator , hosted by University Colleague London (UCL)’s educational laboratory, British Education Suppliers Associations and F6S Innovation Hub . FC is seeking a university/post grad to work with FC, participate in this accelerator programme and helping in develop WISHcpd™. This focus could lead to a collaboration with a leading educational training supplier or a springboard for an entrepreneurial and enterprising student interested in developing an EdTech business initiative. The EDUCATE accelerator is virtual and starts 5Jul’21. As ALL the sessions will be recorded, overseas participation is not a problem. BACKGROUND To date, there is no accredited clinical CPD programme that informs clinicians, social services commissioners, and front-line key workers, supporting them in the power and potential of digital health, how it can change and improve work practises, patient user outcomes, implantation in their work practise and improve efficiencies. WISHcpd™ fills this knowledge/adoption gap. Spread across four main modules, the on-line education accredited training equips clinicians with: 1. Review of lifestyle and approved digital devices, medically approved Apps, and use of data, 2. Expectations, ethical concerns, and manage the clinician’s barriers to adoption. 3. Medtech integration of into clinician’s work practice, diagnostics and sync with their legacy, patient record systems. This module could include a simple virtual reality (VR) option 4. Database of telecare, digital health/Medtech, product services and therapies. This is not dissimilar to the way a doctor uses a directory of available drugs to address medical symptoms. The end objective of the database will be an approved / accredited, go-to place for integrating digital health and wellness devices into clinical work practises for better patient outcomes. Database of Dhealth & Wellness products, services, and therapies will be driven by Artificial Intelligence (AI) / Machine Learning (ML) and will learn from a user’s engagement, patterns to speed up recommend and inform user of other related initiatives around their interests. Product Extensions WISHcpd™ fills the gap in supporting clinical adoption of digital health. From the structure of this online education programme, we can reuse materials to develop other products that meet similar needs but across different target audiences e.g., social workers, or the public who due to their ‘informal’ role as caring for family or working in the community, they could be considered as ‘expert carers’. WISHcpd™ or a derivative could consolidate this acquired learning and provide accreditation and transferring of their skills to help others as community ‘Ambassadors’. Commercial Potential 1. Traditional pay-as-you-go or subscription for single or multi-user eLearning licence 2. Subscription to telecare product resources database 3. Turnkey managed resource(s) for: Pharmaceutical, public or commercial health provider, association 4. White label and affiliate companies

Validating mother's instinct & intiuition relating to their infant's health

Future Care (FC) needs to research if mothers can instinctively and intuitively sense if their infant is unwell. The research will include but not limited to: 1. Academic, learned research review focused on this topic and what conclusions can be drawn from existing materials and past research around this topic. 2. To define research questions and carry out research to support or dispute the hypothesis that women have an innate and profound maternal instinct and intuition in sensing if their infant is unwell or not. The academic review and deep dive into this hypothesis (points1&2) will provide FC with the evidence to support FC’s understanding of this connection between mother and baby. This understanding will then feed into our business model, marketing, and value proposition. FC will work with the university’s course tutor/academic(s) in how the above can be structed in line with the students’ abilities, course remit, resources, and time frames. We are happy to pay for inexpensive circulation of quantitative questionnaire research or discuss qualitative research if relevant to support this project(s) research/hypothesis. FC are not academics so will need help in unpacking the following information into one or more research questions/hypothesis. Besides the behavioural motivations for purchasing a baby monitor and functional value of the device in accurately remotely monitoring an infant’s vital signs, we believe the device will help build the mother’s confidence to rely on their natural ‘instinct/intuition’. The device can validate or refute their instinct. In the same way as pregnant women and after having given birth mothers often seek a greater connection with their bodies pre and post-natal and keeping ‘in-tune’ with their own bodies. If we can use the device to build a mother confidence this will benefit the mother’s health, make her feel more in control and appearing to be a better mother to her peers and contemporaries. Having more confidence and being more relaxed will mean the mother is in better health, getting more sleep and this in turn will impact on the quality of her ability to produce quality immunities and richer, more nourishing breast milk. This then benefits the baby, so the baby is not picking up (fight or flight) sensitivities around the stresses and anxiety in the family environment, more content and better fed has better sleep/routine patterns. These holistic changes in the infant’s environment and behaviour will benefit the family. Lastly, if the mother is more confident and less stressed and anxiouse, there will be a better relationship with their partner and baby. We also believe that this confidence will result in less knee-jerk reaction and need to call and access medical services and resources, e.g. NHS111, hospital A&E, GP surgeries or health visitor home visits. The device also helps mitigate the stereotype casting of a mother who may have a genuine concern about the infant’s health but is undermined and labelled as a “worried “and “anxiouse” mother by a mistrustful and sceptical partner/family member. Our device provides objective, empirical evidence to confirm or refute a parent’s infant health and wellness concerns. The other behavioural hypothesis is that Dads are rarely fully engaged with the parenting process. A bit of ‘geeky’ tech could be a means of motivating them to be more engaged and confident in talking part in the parenting process and looking after the baby on their own. The same would also apply to a parent’s anxiety in leaving their infant with a grandparent. Or the grandparent feeling more confident in that they know they have a device that can also be linked to a clinician for an on-demand diagnosis or access to help in answering a question. As for behavioural purchasing decisions like refusal to have the COVID vaccine some parents do not want a baby monitor. Again we are interested in the psychological, behavioural reasons for this, how we overcome them and reduce barriers to entry.

Clinical Trails - Remote monitor to improve success, efficiency & effectiveness

Future Care (FC) needs to research the potential for its device to be used by 3rd parties to improve their clinical trial’s success, efficiency & effectiveness. Some 50% of clinical trials fail when testing equipment or in developing new drugs and medication. This low clinical trial success rate is immensely costly, time consuming and if unsuccessful, places a heavy drain on a 3rd party’s resources. Prior to approaching paediatric/baby equipment and pharmaceuticals companies, we want to have more in-depth information and understanding of where our device fits into the clinical trials market, processes and address the following, but not limited to: · The problem facing clinical trials and whey they often fail, understanding the market · Size of market in UK, US, Canada, and Australia, followed by rest of world · Develop a pitch deck and value proposition to present to interested parties · Potential economics and savings our device would have on a clinical trial(s) and how these savings have been identified. · Competition, SWOT etc.. · Prioritised target list of potential interested parties. To date we would be considering: Johnson & Johnson, Pfizer, Merk, AstraZeneca, or any of the UK top Biotech companies on the www.biopharmaguy.com list. Ideally but not essential target opportunities will have some connection to medical/consumer baby products, paediatrics, or related products services. DESCRIPTION OF THE DEVICE: A bespoke non-invasive wearable, medical precision instrument for infants (0–24months). A bridge between consumer (B2C) and medical (B2M), accurately, reliably remotely monitoring an infant's vital signs in the home, hospital, anywhere.

Business Analytics(MSBA) infant's vital signs AI/ML predict/preventative health

The AU/ML predictive and preventative analytics applied to MS in Business Analytics (MSBA) program curriculum. Some aspects of this project profile could include platform architecture /software R&D but maily focus on strategic diagrams rather than deep dive detail. Company Introduction The Future Care (UK) Ltd is an SME based on London developing a paediatric remote monitoring precision instrument. We have a unique approach, one product two markets, bridging the gap between consumer and medical. Trust/confidence in the consumer brand emanates from the medical accuracy of the product. BUT it is the B2C market that will drive growth and revenues. While the proof of concept is being developed in the UK, the overseas markets in particular USA , where the main opportunities exist. We need objectivity and strategic thinking to either formulate a business plan(s) to attract investment or for this project to constitute an important component. One or a group deployed to solving a data-driven analytics challenge(s) by FC prior entering USA market. To include but not limited to: Framing - problem Strategy-approach to acquiring and managing large data sets Applying-statistical techniques Identifying-implementing neccessary technology infrastructure for the analytics platform some indication of the types of tool, SW. security issues Providing-sustainable management-level solution Providing-data visualization dashboards. We anticipate student(s)/teams will: Apply-appropriate descriptive, predictive, and prescriptive analytical techniques to the integrated data. Interpret--model results to solve semi-structured and unstructured problems from public and private sector organizations. Effectively-communicate results to users in managerially actionable terms. Projects emanating from this profile could look at, but are not limited to: 1. Predictive analytics in e-commerce & retail: Our B2C infant device working title Puffin™ with a MyPuffin™ APP and a website domain PuffinGroup.com both public facing, ecommerce, and membership to personalised login to PuffinClub™. The Customer profile is but not researched in any priority Conventional female/male parent relationships, Single Parents female or male, Grandparents as purchaser’s LGBT partnerships or Influencer communities prompting sales. We think our main revenues will come from online sales but not rule out such distribution pathways. 2. Pricing for new technology products & services: A big issue for FC entering B2C market and VERY different to UK + our device and offeringcompared B2C competitors e.g. Owlet etc.. FC's is a cross-over B2C/B2M, added value + subscription 24x7 medical triage. No idea how USA market works so open to suggestions. Another approach - is data capture worth more to justify fast market share acquisition Brand development - stake high sell cheap or go down a premium price model? How to price a new tech product, based on competitive, customer, and transactional data? 3. Customer segmentation & targeting: We have already alluded to this in project profile (1.) What value to assign to a customer based on the past purchase and/or transactional data and customer profile? 4. Predictive analytics in Healthcare: Investigations of health insurance. Again very different market to the UK. Where the US market is riven by health insurance dare, I allude to ‘Obama Care ‘ around infant health and rates etc… Another aspect of the insurance market is Medical Tourism. I have contact in this area having joined a MTA delegation to China. Sending a patient abroad for an intervention can save $10-20,000+ to cost to a medical intervention. The medical (B2M/B2B) version CHIME™ of this remote monitoring device provides the insurer/hospital ongoing ‘stickiness’ to their one-off intervention meaning monitoring pre, during travel, post intervention real-time remote monitoring keeping medical /clinician in contact with patient until next time and better patient recovery outcomes.

MBA Marketing Strategic Audit

Under construction - will be updated soon!

CAPSTONE / MBA Consultancy B2C & Medical

The Future Care UK is an SME based on London developing a paediatric remote monitoring precision instrument. We have a unique approach, ONE product/TWO markets, bridging the gap between consumer and medical. Trust/confidence in the consumer brand emanates from the medical accuracy of the product. BUT it is the B2C market that will drive growth and revenues. While the proof of concept is being developed in the UK, the overseas markets are where the main opportunities exist. We need GO TO MARKET objectivity and a business plan(s) to attract pre-series 'A' ($1m+) investment. Future Care (FC) needs two separate business plans. One focusing on consumer (B2C) markets. The other business plan, focusing on the medical (B2M) market. We are interested to hear from universities across Riipen's English language speaking counties: Canada, USA, UK, Australia, to build on existing materials/research and work with FC's and our partners to demonstrate FC's potential to investors. Each University will focus on B2C and/or B2M applied to the county they are operating in or as international focused courses undertaking a project focused on an overseas market. We are also keen to hear from Universities interested in developing a 'go to market' business plan deploying our infant device across Asian, S. America’s and EU markets. The starting point being to provide a prioritised list of counties to maximise on the potential of these overseas markets. We assume those working on a plan will build-on, challenge or review existing assumptions, materials, projections and apply these to the respective market / country nuances for B2C and/or B2M. To date most of our research and financial projections have been focused on B2C UK, Canada, and USA. While CAGR is of interest we are guided by birth rate per country, not any in-depth understanding of the market, culture socio-economic potential etc... In support of our business planning to date and assumptions, we have already done some financial business planning, SWOT and competitor position modelling, gap analysis, CAGR, TAM’s SAM’s. Linked to the business planning e are keen for the team to work with our CFO and develop a dynamic cashflow/P&L spread sheet that needs to be made more sensitive and easier to do ‘what if’ sensitivity analysis. We have very strong support from international companies and experts in their fields as outlined in the resources section of this project outline. Currently we are planning to undertake a crowdfunding campaign in Sept’21 to capture early B2C adopters, customer feedback, revenues, data on healthy infants. While we are building consumer market share, in parallel, we will continue to progress the development of the medical product which can take 3-4 years to get medical approval/compliance. As a beachhead into the National Health Service (NHS) we are engaged with two UK based medical placements of our precision instrument infant device 1) Cardio-Respiratory/Bronchiolitis impacting 1:3 infants - Leicester Uni & Life Science Accelerator 2) An out-research initiative initiated by a UK's Forth Valley NHS Hospital Trust, Stirling Uni and a local doctors surgery focuses on a service design too deploy device into primary/community care to home.

Animation & Brand Stroytelling for Infant Wearable Remote Monitoring Device

Future Care (FC) needs a less than 1minute animation to tell our Company and Brand story. This will be used for quickly communicating to investors, grant funding, our website, crowdfunding etc.. We need a creative and strategic approach to encapsulate the business and convey our ONE Product/ TWO Markets approach: Puffin™ - Consumer and PuffinPLUS™ - Medical. We need a short animation that highlights are ethos, integrity, and ethics. Most importantly that despite our product being sold to consumers it is the same as the medical grade equivalent. We have also done some work on target audience personas and competitor gap analysis. Website domains have been secured. If time and resource permits there is scope to create similar animations to communicate more detailed and focused story on aspects of our product and education of our users.

Investor MBA Business Plan for Infant Wearable Device Bridging B2C & Medical

Investor MBA Business Plan for Infant Wearable Device Bridging B2C & Medical A) Consumer (B2C) – Puffin™ B) Medical (B2M) CHIME™ - Clinical Health Infant Monitoring Ecosystem Project Outline A business plan for pre-series ‘A’ investment, covering a 5year projection - including: strategy, brand development, market/ competitor analysis and planning dynamic spreadsheet (SS) business P&L, Cash flows, Balance sheet and markets pre-investment. In parallel we will continue to develop the medical compliance which can take several years hence the 5yrs plan rather than the typical 3yrs projection. A convincing business plan needs to validate the value proposition for a B2C market with supporting health economics around B2M infant care in hospital, GP surgeries, care in community. With the advent and rapid changing landscape re COVID, there is a sea change in medical/consumer behaviours that are now ready to adopt this bridge between consumer/medical with a trusted device for remote vital signs monitoring. We need a fresh look at the socio-economics and business planning, resulting in a convincing business plan and documentation to inspire and secure investment. Currently we are planning to undertake a crowdfunding campaign in Sept’21 to capture early B2C adopters, revenues, data on healthy infants CE mark approval and penetrate UK and then overseas markets. In parallel, we will continue to progress the development of the medical product which can take 3-4 years to get medical approval/compliance. We have early traction with two medical focuses where we are placing this device: 1) Cardio-Respiratory/Bronchiolitis impacting 1:3 infants, 2) An out-research initiative (working title ‘PATCH’) initiated by a UK, NHS (National Health Service) hospital using our device to remotely monitor infants at home. An underlining market statistic driver: there are, according to Public Health England, 700,000 births in the UK compared to 22+million visits to hospital A&E by parents with an infants under 5yrs, 85% of these infants are under 1yrs old. Brit. Medical Assoc. believes 30% of these visits (approx.6m) can be addressed at home reducing pressure on medical resources and cost to families and ensuing disruption to their lives, finance (absenteeism) and routines.

Create B2C brand ID, logo, graphics, packaging

We are developing a wearable, non-invasive, medical grade precision instrument for infants (0-24months), remotely monitoring vital signs, artificial intelligence and machine learning predictive & preventative analytics platform. Parents will also be offered an optional subscription to a 24x7 medical triage for on-demand consultation and diagnosis supported by access to the infants’ real-time vital signs data. Our approach: ONE product/TWO markets consumer Puffin™ and medical PuffinPLUS™ . We believe brand ID is critical to the company success. The value of the brand will depend on building the trust in the brand, hence the company's medical focus in seeking gold standard accuracy of its vital sign’s sensors. We have considerable amount of visual and research material from which to draw on. This includes end user personas plus early qualitative research carried out by Maddison Product Design Agency, UK and another research developed under a UK Impacting Business By Design user flow diagrams and mock-up screen grabs for each of the user MyPuffin APP. As part of the Brand logo design and ID we would also like to see the development of a Brand Manual to ensure continuity of Brand and ID in the way the logo and supporting graphics are used across different media. In addition to the above or and can be included as part of this project include: Animation video of one minute max duration telling a story of the company and the unique aspect of the product and impact on parents and infants’ lives. This will be used on our website, funding applications and investor relations and possible crowdfunding. Product user manual and Educational training programme Long-term we would like an ongoing relationship as there are other opportunities for design within the company on a rolling basis e.g. digital product user manual, Education training programme and Web

Infant B2C wearable: Freedom to operate, IP, Trademark, B2C disclaim/drafting

The focus for this project are legal issues re the consumer B2C version. We will have a fully functioning prototype for adults by mid Feb-Mar’21, to test the quality of the data before miniaturisation to an infant size wearable device We need to review and establish: Freedom to operate, , IP, Trademarks, B2C product disclaimers review and if possible developing a draft disclaimer for the device . A second project, to review our non-disclosure agreement and draft employee freelance and employee contracts.

Website R&D for consumer & medical users + smartphone APPSincluding front

Project: Website design, front, and backend development, APPs for both smartphone android and iPhone, to integrate with a cloud, data processing platform. We need one website for engaging with a consumer end user and a second to engage with medical clinicians. Implementation: R&D can be carried out by one or more team(s), under the supervision of an academic supervisor Project Details The Future Care (UK) Ltd needs to build two websites: one for consumer (B2C) and another for engaging with medical/clinicians (B2M). Both will share a common brand design, partially defined by Future Care’s product design agency who have created end user flow diagrams and mock-up APP screen-grab designs for each B2C and B2M end user needs. Both websites will share a common brand identify as described above, but the functionality will be distinctly different. Both will require a public front end and a login-in user back end. Domains for both websites have been purchased from https://www.123-reg.co.uk/ Both websites and APPs will interface with an AI/ML cloud data processing platform receiving data from an identical B2C/B2M wearable device, remotely monitoring an infant’s vital signs. As you will see from the info provided, Future Care very business focused. Our CTO advisor will mentor the accademic technical team that will provide the skills and translate our needs into a software, technical website design brief for programmers. We would seek the student team supervisor to guide us thought this process and align our needs with the capabilities of the students, time scales etc… The primary focus: the students/team 1. Website Design and Development - Conduct a needs analysis to determine the structure, system technologies, security and platform that are most suitable for our website; creating a design proposal including mock-ups/wireframe, timeline/Gannt chart/work packages; building a fully-functioning website for our two product profiles Consumer and Medical. 2. Application Development - Selecting the best technologies for creating the application and features (i.e. real-time chat function, member log-in security etc…); creating a fully-functioning application and corresponding APPs to work on smartphone Android and iPhone. 3. Software Architecture Development – Designing the website architecting and software resources of both websites applied to both market B2C & B2M. B2C consumer website will have ecommerce element selling product accessories and subscription to a telecare 24x7 medical triage call centre including upload of vital sign data to facilitate diagnosis on demand. TBC interface with parent/infant medical insurance 4. Back end website processing – we envisage a data base to support and structure data capture of enquiries via a ‘Contact Us’ page. Other data capture opportunities may also be possible as advised by development team. Future Care will also need to integrate with 3rd party CRM e.g. Hubspot, Social Media, UK eRedbook 5. Machine Learning Software Solution - This may be out of scope of initial website 6. Real-Time Data Visualization - This maybe out of scope of initial website 7. Open Source Software Management - Tob be discussed as to relevence and value to Future Care's longer term plans. 8. Website Analytics & Measurement – We will be adviced according to recommendations. Desired Outcome and time scales to be discussed with academic supervisor. Project management and communication. Future Care is based in London, UK so time zones must be taken into consideration when communicating with teams between UK, USA Canada and Australia. Future Care has already been in conversation with some of the universities in these locations and has had no difficulty dispite the different time zones.

UK Company seeking HubSpot integration with MS Outlook & LinkedIn

Over the years Future Care have accumulated some 4,500 MS Office Outlook and 1,800 LinkedIn contacts. Although some are categorised, all contacts and LinkedIn contacts need to be ‘cleaned’ for efficient and effective marcoms and moved over to a CRM for sharing with colleagues to carry out campaigns etc.. I have started to migrate to HubSpot – free version but have not gotten very far. We are happy to remotely work with institutions in the USA and provide remote access to our system to facilitate migration to a CRM.

Consumer Behaviours/Marketing: baby remote monitors health/wellbeing anywhere

Future Care (FC) needs to research consumers behaviour and motivation for purchasing a smart connected infant monitoring device - Whether and When to Worry! The students / teams can build on previous research carried out in the UK. We are keen to have this research applied to different markets, personas, unique motivations indicative of their country's culture, ethnicity, access to health and wellness resources, socio-economic factors and including LGBT groups who are parenting. This will help FC to create marketing personas, develop narratives, and differentiate itself from what is currently available on the retail B2C baby monitor market. We understand that this is a big topic. So, we are happy to collaborate and led by the course specialist in establishing manageable bit size chunks of this bigger picture. We will work with a university and their suggestion for a research programme that is in keeping with their university's course's remit, student's capabilities, resources and time constraints. Certainly, due to COVID and the changing nature of the retail market, B2C communications needs a better understanding of 'niche' motivations, expressed by each group and the niche online services/channels to reach out to these groups, make purchasing decisions and purchases. Another aspect of this behaviour and market/marketing research is what is the consumer’s understanding between what FC is offering and how FC’s B2C infant wearable product ‘Puffin™’ is perceived compared to its competitors? In short, we need to build-on / challenge what we currently understand across consumer behaviours and seek to validate the value proposition/purchasing ‘triggers’ according to each of our target market personas: A. FIRST TIME PARENTS/partnerships B. SINGLE PARENTS (male & female) C. GRANDPARENTS D. LGBT parents E. B2B e.g. Nannies, Nursery owners, Mother & Toddler play group owners, Foster parents, Adoption agencies We also need to understand the ‘pushback’ – why do parents NOT want to purchase such a device, yet they will spend more than £00’s on designer baby products, branded goods and elaborate buggies and infant car seats.