Doctor/diagnosis on-demand B2C subscription service
Project scope
Categories
Communications Market research Competitive analysis Product or service launch Marketing analyticsSkills
target market vital signs value propositions communication business planning go-to-market strategy meditech ehr remote monitoring project scoping business-to-consumerFuture Care (FC) needs a “Doctor Diagnosis on-Demand”(DDoD) go-to-market business plan. FC is happy to work with individuals or multiple teams.
FC's meaningful project(s) will include research focused on market, consumers’ behaviour, and motivation for purchasing DDoD subscription service that enables parents to connect with a health professional and get a diagnosis on-demand from anywhere at any time.
The business plan’s focus is to split into two parts the wider market for such a generic service and as equally as important how DDoD can add value to FC’s existing infant remote monitoring business.
FC’s Product:
R&D is a wearable, non-invasive, medical precision instrument for infants (0-24months), remotely monitoring vital signs and integrated stethoscope, linked to a predictive & preventative analytics platform, Reports and Alarms sent to end user consumer (B2C) and medical (B2M) APPS.
The B2C market for DDoD is mirrored by the device target market e.g. age range 22-35yrs:
- first time traditional family with heterosexual partners
- single parents (male & female)
- LGBT communities
- grandparents 45-80yrs
Other markets B2B worth mentioning a peripheral mention within the brief e.g. Nannies, Nursery owners, Mother & Toddler play group owners, Foster parents, Adoption agencies
Scope can span one or several countries (UK, CA, USA, AU)
We also need to understand the ‘pushback’ – why do parents NOT want to purchase such a device or subscription service, yet they will spend more than £100’s on designer baby products, branded goods and elaborate buggies and infant car seats.
To support this FC has considerable amount to material from which to build on and available via the internet:
· Search terms: “Doctor on demand subscription services” or “remote doctor consultation subscription services”
· Added info: included as attachment to this project brief.
Background:
Covid has demonstrated the need and escalated demand for early adoption of Meditech/Telecare by health professionals. FC is keen to understand how DDoD can add value / revenue to its remote monitoring device, the differentiation this offers from competitors, the value proposition, revenue, and channel partner relationships that FC nurture/partner with.
Furthermore the scope could extend to include seniors, adults and/or pre-term, pre-natal maternity services
Future Care’s preferred means of communication is via email. Please read the project scope and let me know if you'd be interested in working together. If so, please send email: info@futurecareuk.com to exchange contact details and get a date in diary to discuss collaboration
Future Care (FC) will provide a student or team with a meet and greet 1-2hrs session to develop relationships between FC and student(S)/Teams. Thereafter FC will provide a 30min weekly or as necessary mentoring session to help direct projects, ensure they are meeting all stakeholders’ objectives and at the end of the project.
FC aims to empower and build student confidence and ensure they have had a positive learning experience, exposure to work experience and can show evidence of engagement with a meaningful, real-world business problem solving activity.
In some cases, FC may offer the Student/Team access to a specialist mentor to add specialist in-depth knowledge experience on a particular industry/business focus.
About the company
Future Care(FC) is an SME based in London, UK. Our R&D is focused on a bespoke, wearable, non-invasive, medical precision instrument for infants (0-24months), remotely monitoring vital signs and integrated stethoscope, linked to a predictive & preventative analytics platform, Reports and Alarms sent to end user consumer (B2C) and medical (B2M) APPS.
FC works closely with ARROW is a $30B international electronics company and their partners.