Animation & Brand Stroytelling for Infant Wearable Remote Monitoring Device

Future Care (FC) needs a less than 1minute animation to tell our Company and Brand story. This will be used for quickly communicating to investors, grant funding, our website, crowdfunding etc..We need a creative and strategic approach to encapsulate the business and convey our ONE Product/ TWO Markets approach: Puffin™ - Consumer and PuffinPLUS™ - Medical. We need a short animation that highlights are ethos, integrity, and ethics. Most importantly that despite our product being sold to consumers it is the same as the medical grade equivalent.We have also done some work on target audience personas and competitor gap analysis. Website domains have been secured.If time and resource permits there is scope to create similar animations to communicate more detailed and focused story on aspects of our product and education of our users.

Business Analytics(MSBA) infant's vital signs AI/ML predict/preventative health

The AU/ML predictive and preventative analytics applied to MS in Business Analytics (MSBA) program curriculum. Some aspects of this project profile could include platform architecture /software R&D but maily focus on strategic diagrams rather than deep dive detail.Company IntroductionThe Future Care (UK) Ltd is an SME based on London developing a paediatric remote monitoring precision instrument. We have a unique approach, one product two markets, bridging the gap between consumer and medical. Trust/confidence in the consumer brand emanates from the medical accuracy of the product. BUT it is the B2C market that will drive growth and revenues. While the proof of concept is being developed in the UK, the overseas markets in particular USA , where the main opportunities exist. We need objectivity and strategic thinking to either formulate a business plan(s) to attract investment or for this project to constitute an important component.One or a group deployed to solving a data-driven analytics challenge(s) by FC prior entering USA market. To include but not limited to:Framing - problemStrategy-approach to acquiring and managing large data setsApplying-statistical techniquesIdentifying-implementing neccessary technology infrastructure for the analytics platform some indication of the types of tool, SW. security issuesProviding-sustainable management-level solutionProviding-data visualization dashboards.We anticipate student(s)/teams will:Apply-appropriate descriptive, predictive, and prescriptive analytical techniques to the integrated data.Interpret--model results to solve semi-structured and unstructured problems from public and private sector organizations.Effectively-communicate results to users in managerially actionable terms.Projects emanating from this profile could look at, but are not limited to:1. Predictive analytics in e-commerce & retail: Our B2C infant device working title Puffin™ with a MyPuffin™ APP and a website domain PuffinGroup.com both public facing, ecommerce, and membership to personalised login to PuffinClub™. The Customer profile is but not researched in any priority Conventional female/male parent relationships, Single Parents female or male, Grandparents as purchaser’s LGBT partnerships or Influencer communities prompting sales. We think our main revenues will come from online sales but not rule out such distribution pathways.2. Pricing for new technology products & services: A big issue for FC entering B2C market and VERY different to UK + our device and offeringcompared B2C competitors e.g. Owlet etc.. FC's is a cross-over B2C/B2M, added value + subscription 24x7 medical triage. No idea how USA market works so open to suggestions. Another approach - is data capture worth more to justify fast market share acquisition Brand development - stake high sell cheap or go down a premium price model? How to price a new tech product, based on competitive, customer, and transactional data?3. Customer segmentation & targeting: We have already alluded to this in project profile (1.) What value to assign to a customer based on the past purchase and/or transactional data and customer profile?4. Predictive analytics in Healthcare: Investigations of health insurance. Again very different market to the UK. Where the US market is riven by health insurance dare, I allude to ‘Obama Care ‘ around infant health and rates etc… Another aspect of the insurance market is Medical Tourism. I have contact in this area having joined a MTA delegation to China. Sending a patient abroad for an intervention can save $10-20,000+ to cost to a medical intervention. The medical (B2M/B2B) version CHIME™ of this remote monitoring device provides the insurer/hospital ongoing ‘stickiness’ to their one-off intervention meaning monitoring pre, during travel, post intervention real-time remote monitoring keeping medical /clinician in contact with patient until next time and better patient recovery outcomes.

Go-to-Market Business Plan for WISHcpd™ Educating Clinicians to Adopt MedTech

Title: WISHcpd™ - Wearable Insights Smart Health continuing professional development.INTRODUCTIONThe Future Care (UK) Ltdis an SME and is seeking a Go-to-Market Business Plan across the EdTech CPD training market. We are seeking research into the accredited clinical continuing professional development education/training market. EdTech is a large and rapidly growing market.This research will help position Future Care's WISHcpd™ accredited training program to educate clinicians in the use and adoption of MedTech. The focus will be on one or more countries e.g. UK, Canada, USA, AU, that carry out CPD education in English.The Go-to-Market business plan will include ALL the elements including not bot limited to; financial business case, value proposition competitors and economics around adoption and necessity, especially post COVID.FC is seeking a university/post grad(s), MBA/CAPSTONE individual(S) or team(S) to develop this business plan.As part of the development of the plan, FC is keen to identify channel partners that FC could collaborate with in bringing WISHcpd™ to market.BACKGROUNDAccording to FC's research there is no accredited clinical CPD programme that informs clinicians, social services commissioners, and front-line key workers, with a programme that supports them in the power and potential of digital health/medtech, how it can change and improve work practises, patient user outcomes, implantation in their work practise and improve efficiencies. WISHcpd™ fills this knowledge/adoption gap.WISHcpd™ program is spread across four main modules:1. Review of new technologies, lifestyle and Medtech in general, direction of travel, APP self-managed therapies and use of data,2. Expectations, ethical concerns, and manage the clinician’s barriers to adoption.3. Medtech integration of into clinician’s work practice, diagnostics and sync with their legacy, patient record systems. This module could include a simple virtual reality (VR) option.4. Database of telecare, digital health/Medtech, product services and therapies. This is not dissimilar to the way a doctor uses a directory of available drugs to address medical symptoms. The end objective of the database will be an approved / accredited, go-to place for integrating digital health and wellness devices into clinical work practises for better patient outcomes. Database of Dhealth & Wellness products, services, and therapies will be driven by Artificial Intelligence (AI) / Machine Learning (ML) and will learn from a user’s engagement, patterns to speed up recommend and inform user of other related initiatives around their interests.The database is almost a standalone product and revenue stream. This database will need to be developed and populated.COMMERCIAL POTENTIAL1. Traditional pay-as-you-go or subscription for single or multi-user eLearning licence2. Subscription to telecare product resources database3. Turnkey managed resource(s) for: Pharmaceutical, public, or commercial health provider, association4. White label and affiliate companies5. Extension products derived from the foundation of WISHcpd targeting other users.FYIFC has a body of resources to support this business plan and from which students can build on.FC has submitted a separate project addressing the physical development of WISHcpd™ educational programme.

Doctor/diagnosis on-demand B2C subscription service

Future Care (FC) needs a “Doctor Diagnosis on-Demand”(DDoD) go-to-market business plan. FC is happy to work with individuals or multiple teams.FC's meaningful project(s) will include research focused on market, consumers’ behaviour, and motivation for purchasing DDoD subscription service that enables parents to connect with a health professional and get a diagnosis on-demand from anywhere at any time.The business plan’s focus is to split into two parts the wider market for such a generic service and as equally as important how DDoD can add value to FC’s existing infant remote monitoring business.FC’s Product:R&D is a wearable, non-invasive, medical precision instrument for infants (0-24months), remotely monitoring vital signs and integrated stethoscope, linked to a predictive & preventative analytics platform, Reports and Alarms sent to end user consumer (B2C) and medical (B2M) APPS.The B2C market for DDoD is mirrored by the device target market e.g. age range 22-35yrs:first time traditional family with heterosexual partnerssingle parents (male & female)LGBT communitiesgrandparents 45-80yrsOther markets B2B worth mentioning a peripheral mention within the brief e.g. Nannies, Nursery owners, Mother & Toddler play group owners, Foster parents, Adoption agenciesScope can span one or several countries (UK, CA, USA, AU)We also need to understand the ‘pushback’ – why do parents NOT want to purchase such a device or subscription service, yet they will spend more than £100’s on designer baby products, branded goods and elaborate buggies and infant car seats.To support this FC has considerable amount to material from which to build on and available via the internet:· Search terms: “Doctor on demand subscription services” or “remote doctor consultation subscription services”· Added info: included as attachment to this project brief.Background:Covid has demonstrated the need and escalated demand for early adoption of Meditech/Telecare by health professionals. FC is keen to understand how DDoD can add value / revenue to its remote monitoring device, the differentiation this offers from competitors, the value proposition, revenue, and channel partner relationships that FC nurture/partner with.Furthermore the scope could extend to include seniors, adults and/or pre-term, pre-natal maternity servicesFuture Care’s preferred means of communication is via email. Please read the project scope and let me know if you'd be interested in working together. If so, please send email: info@futurecareuk.com to exchange contact details and get a date in diary to discuss collaboration