Animation & Brand Stroytelling for Infant Wearable Remote Monitoring Device
Project scope
Categories
Communications Marketing strategy Media Visual artsSkills
gap analysis target audience remote monitoring ethical standards and conduct animations communicationFuture Care (FC) needs a less than 1minute animation to tell our Company and Brand story. This will be used for quickly communicating to investors, grant funding, our website, crowdfunding etc..
We need a creative and strategic approach to encapsulate the business and convey our ONE Product/ TWO Markets approach: Puffin™ - Consumer and PuffinPLUS™ - Medical. We need a short animation that highlights are ethos, integrity, and ethics. Most importantly that despite our product being sold to consumers it is the same as the medical grade equivalent.
We have also done some work on target audience personas and competitor gap analysis. Website domains have been secured.
If time and resource permits there is scope to create similar animations to communicate more detailed and focused story on aspects of our product and education of our users.
Andrew Cowen if the Founder & CEO of Future Care. I am very creative and have in the past won design, photograph, and as producer/director conf/video industry awards. 70-80's I founded a multi-media production company and worked with leading public relations companies and their international clients across many FMCG markets.
While I am not familiar with modern design methods and mediums, I am visual and have many years of understanding and exposure to support a student's career development and creativity.
My profile on Riipen demonstrates I am fun to work with, flexible approachable and innovative. Others in my team and partners are also supportive and can provide feedback and possible opportunities.
As for mentoring and supervision, I have been a qualified lecturer, educated at the Inst of Education, I always offer a student a meet and greet 1hr conf call and then weekly 30 min catch-up meetings offering support and ensuring the student does not disappear down a rabbit hole.
About the company
Future Care(FC) is an SME based in London, UK. Our R&D is focused on a bespoke, wearable, non-invasive, medical precision instrument for infants (0-24months), remotely monitoring vital signs and integrated stethoscope, linked to a predictive & preventative analytics platform, Reports and Alarms sent to end user consumer (B2C) and medical (B2M) APPS.
FC works closely with ARROW is a $30B international electronics company and their partners.