Create B2C packaging and create/review brand ID, logo, etc..

Closed
The Future Care (UK) Ltd
London, England, United Kingdom
Andrew Cowen
Founder & CEO
(4)
3
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy Media Visual arts
Skills
relationship building product design vital signs qualitative research market research packaging and labeling business-to-consumer research
Details

We are developing a wearable, non-invasive, medical grade precision instrument for infants (0-24months), remotely monitoring vital signs and includes an integrated stethascope.

Our approach: ONE product/TWO markets consumer Puffin™ and medical PuffinPLUS™. We believe packaging and brand ID is critical to building trust and the company success. We have considerable amount of visual and market research material from which to draw on. This includes end user personas plus early qualitative research carried out by UK Maddison Product Design Agency, and other research including mock-up screen grabs for each of the user MyPuffin(tm) APP and a v1.0 packing rendition wich is far too big an takes up valuable footfall space in the retail store. Futuremore, most salels will be online so packagin needs to be light, compact, enviro freindly and potential for reuse/returns. We also have 'silent shopper research.

Deliverables
No deliverables exist for this project.
Mentorship

We will give support to students based on a 1+hr meet and greet, then 30min weekly meetings or as and when scheduled. I have an arts/creative and award winning professional background and as well as a qualified lecturer with a degree from the Institute of Education, London, UK and familiar with supporting students, building confidence and motivation. We also work with a number of UK product design agencies across the UK.

About the company

Company
London, England, United Kingdom
2 - 10 employees
Retail, Technology, Education, Hospital, health, wellness & medical, Consumer goods & services

Future Care(FC) is an SME based in London, UK. Our R&D is focused on a bespoke, wearable, non-invasive, medical precision instrument for infants (0-24months), remotely monitoring vital signs and integrated stethoscope, linked to a predictive & preventative analytics platform, Reports and Alarms sent to end user consumer (B2C) and medical (B2M) APPS.
FC works closely with ARROW is a $30B international electronics company and their partners.