Virtual Day Tour Experience
Hidden Gemz - Your ticket to explore the city The goal of this project is to design an engaging virtual tour experience for visitors to explore the city area, focusing on a day itinerary that highlights local restaurants, activities, and treat spots. The project aims to provide a comprehensive guide that allows guests to explore the area such as restaurants, art galleries, arcade rooms, board game cafes, and popular treat spots like ice cream parlors and bubble tea cafes. Students will apply their classroom knowledge in hospitality, user experience, communications and local tourism to create an fun and immersive tour. The project involves gathering feedback from classmates, compiling a list of potential locations, and incorporating local expert advice to curate an authentic and enjoyable experience for guests exploring the city.
City Exploration Video Campaign
Hidden Gemz is seeking a creative and engaging video project that captures the essence of urban exploration. The goal is to produce a fun and dynamic video showcasing friends discovering iconic, instagrammable, and nostalgic locations within the city. This video should serve as a teaser for the Hidden Gemz experience, where participants receive a ticket to explore the city's iconic local businesses. The project aims to highlight the excitement and spontaneity of urban adventures, encouraging viewers to embark on their own explorations. The final product will be used in social media campaigns, requiring both a full-length video and several short-form clips suitable for ads and content sharing. The project should be completed by a team of learners specializing in media production, ensuring a cohesive and professional outcome.
Romanticizing the City: Social Media Ad Campaign
Hidden Gemz is seeking a creative team of learners to develop a series of social media ad campaigns that capture the essence of exploring a city with a sense of wonder and excitement. The goal is to create ads that evoke feelings of nostalgia and romance, similar to catching up with a new friend or experiencing a memorable date night. These campaigns will be shared across platforms such as Instagram, TikTok, and YouTube Shorts. The project provides an opportunity for students to apply their knowledge of digital marketing, storytelling, and content creation to craft compelling narratives that resonate with Hidden Gemz target audience. The challenge is to balance creativity with strategic marketing to ensure the ads are both engaging and effective in promoting the brand's experiences.
Strategic PR Outreach for Hidden Gemz
Hidden Gemz is seeking a team of students to enhance its online presence, reputation, and credibility through strategic communication and public relations outreach. The goal is to extend the company's reach beyond current media appearances by targeting additional platforms that can boost SEO traffic and attract the right customers. The project involves crafting compelling narratives that position Hidden Gemz as a unique way to explore cities, support local businesses, and appeal to new residents. Students will apply their classroom knowledge to develop and execute a strategic PR plan that aligns with the company's objectives. The project will focus on identifying key media outlets, crafting tailored pitches, and leveraging their digital channels to maximize impact.
Social Media Marketing Strategy for Hidden Gemz
Hidden Gemz, a company specializing in unique city experiences, seeks to enhance its digital presence through a targeted social media marketing strategy. The goal is to increase brand awareness and engagement across platforms such as Instagram, TikTok, and YouTube. This project offers learners the opportunity to apply their classroom knowledge of digital marketing by developing and implementing a comprehensive social media strategy. The project involves analyzing current trends, understanding target audiences, and creating engaging content that resonates with potential customers. By focusing on hands-on implementation, learners will gain practical experience in managing social media platforms and measuring the effectiveness of their strategies. The project is designed to be completed remotely, allowing flexibility for learners from any location.
City Explorer Mobile App Development
Hidden Gemz is seeking a team of learners to contribute to the development of its city exploration mobile app. The project involves enhancing the app by implementing 1-2 new features that will enrich the user experience. The app is built using React Native with TypeScript, and it leverages Amazon Web Services for cloud functionalities and PostgreSQL for database management. Participants will have access to guided design materials and will collaborate with Hidden Gemz's development team. This project offers learners the opportunity to apply their knowledge of mobile app development, particularly in TypeScript, while gaining practical experience in a real-world setting. The goal is to deliver seamless and engaging features that align with the existing app architecture and user interface.
Automated Payout System for Hidden Gemz
Hidden Gemz aims to support local businesses by redistributing ticket sales to the businesses visited by ticket holders. The current manual payout process is inefficient and time-consuming, necessitating the development of a robust, automated system. The goal of this project is to design and implement a software solution that automates the distribution of funds to each business based on ticket sales. This system should ensure accuracy, transparency, and timely payouts, enhancing the financial operations of Hidden Gemz. The project will involve software development with a focus on fintech solutions, allowing learners to apply their classroom knowledge in real-world financial technology applications. Key tasks include designing the system architecture, developing the software, and testing the payout automation process.
UI/UX Design Project | updating dashboard for business owners
The goal of this project is to design a user-friendly onboarding experience and a comprehensive dashboard for local businesses on the Hidden Gemz platform. The solution will guide business owners through the process of setting up their business profiles and managing their information seamlessly. This includes inputting essential details such as their business address, tags, contact information, ticket inclusions, package values, operating hours, and availability. The design will also feature a central hub for notifications, payouts, and management to ensure a cohesive and well-organized experience for business owners. This will be created for a desktop environment. Improved User Experience: The onboarding process should be intuitive, guiding business owners through each step with clear instructions. Business owners should be able to quickly enter and update their information without assistance. Efficient Information Management: Business owners should have a clear and organized way to manage their data, including contact information, business hours, ticket details, and availability, directly from their dashboard. Increased Engagement: The redesigned dashboard should encourage business owners to engage more frequently with the platform, stay informed about their notifications, and manage their payouts effectively. Consistent Design and Branding: The onboarding screens and dashboard should align with Hidden Gemz overall branding, providing a consistent look and feel across all touchpoints - Branding colors from logo, Primary font: poppins
Sales Process Optimization
The purpose of this project is to optimize our sales process to improve return on investment (ROI) and enhance overall operations. Students will assess our current sales strategies, identify bottlenecks, and create targeted outreach methods to increase ticket sales. Key steps include: Evaluating the current sales process by consulting with potential users and reviewing existing Hidden Gemz frameworks. Researching best practices in industry sales processes, lead generation strategies, and effective outreach methods. Recommending strategic outreach methods to increase ticket sales, which may include ads, social media campaigns, digital boards at events, and other promotional activities. Documenting all strategies and sales processes to provide a clear framework for implementation and future improvements.
Real-time Recommendation Algorithm
The main objective of this project is to develop a recommendation algorithm that generates personalized, real-time itineraries for users to explore the city through the Hidden Gemz platform. This algorithm will leverage user preferences and an existing database of businesses to create a seamless "Choose Your Own Adventure" style experience. Learners will be solving the problem of providing personalized, dynamic city exploration recommendations that adapt in real-time based on user preferences, feedback and the current status of participating businesses. Users often find it challenging to plan and discover local experiences that match their interests and constraints. The goal is to remove this friction and offer an engaging, stress-free way to explore the city.
Market Expansion Research
The main objective of this project is to develop a comprehensive market expansion strategy for Hidden Gemz. Students will analyze the current event marketing strategy and explore opportunities to scale and replicate the Hidden Gemz model in new cities. By the end of the project, students are expected to present a feasible plan for market expansion, including strategic recommendations, partnership frameworks, and implementation plans.
Event and Project Management for Hidden Gemz Experiences
Project Overview: Hidden Gemz offers year-round, bookable experiences for friends, couples, and newcomers to explore multiple local businesses in a single day. Each experience includes stops for food, activities, and desserts, all covered by the tickets. This innovative approach promotes local businesses by generating sales through ticket purchases and creating memorable experiences for participants. Objective: The objective of this project is to manage and execute two distinct events for Hidden Gemz over the course of the semester, focusing on selling tickets for city exploration and building awareness of Hidden Gemz experiences. Students will gain hands-on experience in event management, marketing, and customer engagement while contributing to the growth and visibility of local businesses.
App Development Project Management for Hidden Gemz
The main goal for the project is to manage and coordinate the app development process across multiple departments at Hidden Gemz. This includes tracking updates and tasks in a centralized space in Notion. The project will involve the following steps for the team: - Collaborating with different departments to understand their specific needs and requirements for the app. - Creating a project management plan to outline the timeline, tasks, and responsibilities for each department. - Setting up a centralized space in Notion to track updates, tasks, and progress for the app development. - Coordinating regular meetings and check-ins with each department to ensure alignment and progress. - Managing any roadblocks or issues that arise during the app development process.
(Hidden Gemz) ENTR 4433 Business Plan Development
Project Description : [Hidden Gemz] Welcome to Hidden Gemz! We are thrilled to present an exciting opportunity for talented MRU Business students to contribute to our innovative project, Revising and Optimizing Existing Business Plan. Main Goal : The primary objective of this project is to revise and complete our business plan to accurately reflect our current operations and market position, making it a compelling document for securing funding, city partnerships, and attracting investors. The updated plan will highlight our business as an ideal investment opportunity by detailing our unique selling points, our bookable experiences, competitive advantages, and return on investment. We want students to not only understand the significance of their contributions but also feel confident that the project is manageable within a realistic timeframe from September 20, 2024 - December 10, 2024.
UI/UX Design Project
The main objective of this project is to design a cohesive and user-friendly newsfeed that serves as the central hub of the app, effectively bringing together various elements of the user experience. This newsfeed will display a mix of user-generated content and promotional material in a way that is both engaging and easy to navigate. The primary focus is on maintaining a consistent aesthetic throughout the app, ensuring that all content is presented in a balanced manner that enhances user interaction and overall satisfaction. Primary Focuses: Cohesive Design: Develop a unified newsfeed that integrates seamlessly with the app’s overall design and structure. Content Balance: Ensure that user-generated content and promotional material are displayed in a way that is engaging without overwhelming the user. User Experience: Focus on creating an intuitive and user-friendly interface that encourages exploration and interaction with the newsfeed. The completed project ends with a final document sent to the development team so they can start building the new design.
Video Creation for Kickstarter Campaign
Our organization is passionate about helping people find incredible and unique places in their city in a fun and gamified way. We want to increase awareness about our project by creating a video that can be used with our Kickstarter Campaign. This purpose of this video should excite people to support this project as something they would want to use themselves. We would like to collaborate with students to create an awareness video. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. create a promotional video that would be effective on Kickstarter Get familiar with successful projects posted on Kickstarter Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos. Hidden Gemz offers year-round experiences that can be booked at any time, for friends, couples and people that are New to the City to visit multiple places in the same day. We send them to get something to eat, then an activity, get a gift and end with a dessert all covered by their tickets. This innovative, stress-free approach encourages exploration and fun while directly generating sales for local businesses through tickets purchased in this experience economy.
Mobile Game Development for Hidden Gemz
The main goal for the project is to implement a new layer of gaming mechanics into the existing mobile game of Hidden Gemz. The objective is to make the game more engaging and fun for multiple players, allowing them to explore the real-world city in an interactive and gamified manner. This will involve several different steps for the students, including: - Analyzing the current mobile game and its mechanics to understand the existing framework. - Designing and developing new gaming mechanics that can be seamlessly integrated into the game. - Testing the new features to ensure they are fun, engaging, and suitable for multiple players. - Implementing a sharing feature that allows players to share their experiences and progress with others. - Ensuring the new mechanics align with the company's mission of facilitating city exploration events.
Sales Process Optimization
Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate. This will involve several different steps for the students, including: Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols. Researching industry sales processes and lead generation strategies. Create recommendations that will improve our leads and conversion rate. Writing new sales scripts for phone calls, emails, digital ads or by optimizing another online sales funnel. Creating an updated sales process handbook.