Social Media Marketing Strategy for Hidden Gemz
Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
target audience social media social media strategy tiktok brand awareness digital marketing social media marketingHidden Gemz, a company specializing in unique city experiences, seeks to enhance its digital presence through a targeted social media marketing strategy. The goal is to increase brand awareness and engagement across platforms such as Instagram, TikTok, and YouTube. This project offers learners the opportunity to apply their classroom knowledge of digital marketing by developing and implementing a comprehensive social media strategy. The project involves analyzing current trends, understanding target audiences, and creating engaging content that resonates with potential customers. By focusing on hands-on implementation, learners will gain practical experience in managing social media platforms and measuring the effectiveness of their strategies. The project is designed to be completed remotely, allowing flexibility for learners from any location.
The project deliverables include a detailed social media marketing plan tailored to Hidden Gemz's objectives, including platform-specific strategies for Instagram, TikTok, and YouTube. Learners will also create a content calendar outlining scheduled posts and campaigns. Additionally, the team will produce a report analyzing the performance of their strategies, using metrics such as engagement rates and follower growth to assess success.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Hidden Gemz - your ticket to explore the city
We provide a city-exploration platform that sells bookable year-round, self-guided experiences designed for friends, couples, and newcomers to explore multiple local spots in a single day. Our experiences include a meal, an activity, and a dessert, all covered by a single ticket.
This approach not only promotes social interaction and city exploration but also drives revenue to local businesses. Each participating business receives a portion of the ticket sales directly when someone visits with a ticket. Hidden Gemz actively markets these bookable experiences to attract new customers, enhancing the visibility and appeal of local spots.
In September 2024, we will being our mobile app development.