Romanticizing the City: Social Media Ad Campaign

Hidden Gemz is seeking a creative team of learners to develop a series of social media ad campaigns that capture the essence of exploring a city with a sense of wonder and excitement. The goal is to create ads that evoke feelings of nostalgia and romance, similar to catching up with a new friend or experiencing a memorable date night. These campaigns will be shared across platforms such as Instagram, TikTok, and YouTube Shorts. The project provides an opportunity for students to apply their knowledge of digital marketing, storytelling, and content creation to craft compelling narratives that resonate with Hidden Gemz target audience. The challenge is to balance creativity with strategic marketing to ensure the ads are both engaging and effective in promoting the brand's experiences.

City Exploration Video Campaign

Hidden Gemz is seeking a creative and engaging video project that captures the essence of urban exploration. The goal is to produce a fun and dynamic video showcasing friends discovering iconic, instagrammable, and nostalgic locations within the city. This video should serve as a teaser for the Hidden Gemz experience, where participants receive a ticket to explore the city's iconic local businesses. The project aims to highlight the excitement and spontaneity of urban adventures, encouraging viewers to embark on their own explorations. The final product will be used in social media campaigns, requiring both a full-length video and several short-form clips suitable for ads and content sharing. The project should be completed by a team of learners specializing in media production, ensuring a cohesive and professional outcome.

Virtual Day Tour Experience

Hidden Gemz - Your ticket to explore the city The goal of this project is to design an engaging virtual tour experience for visitors to explore the city area, focusing on a day itinerary that highlights local restaurants, activities, and treat spots. The project aims to provide a comprehensive guide that allows guests to explore the area such as restaurants, art galleries, arcade rooms, board game cafes, and popular treat spots like ice cream parlors and bubble tea cafes. Students will apply their classroom knowledge in hospitality, user experience, communications and local tourism to create an fun and immersive tour. The project involves gathering feedback from classmates, compiling a list of potential locations, and incorporating local expert advice to curate an authentic and enjoyable experience for guests exploring the city.

Strategic PR Outreach for Hidden Gemz

Hidden Gemz is seeking a team of students to enhance its online presence, reputation, and credibility through strategic communication and public relations outreach. The goal is to extend the company's reach beyond current media appearances by targeting additional platforms that can boost SEO traffic and attract the right customers. The project involves crafting compelling narratives that position Hidden Gemz as a unique way to explore cities, support local businesses, and appeal to new residents. Students will apply their classroom knowledge to develop and execute a strategic PR plan that aligns with the company's objectives. The project will focus on identifying key media outlets, crafting tailored pitches, and leveraging their digital channels to maximize impact.