Hidden Gemz is seeking a team of students to enhance its online presence, reputation, and credibility through strategic communication and public relations outreach. The goal is to extend the company's reach beyond current media appearances by targeting additional platforms that can boost SEO traffic and attract the right customers. The project involves crafting compelling narratives that position Hidden Gemz as a unique way to explore cities, support local businesses, and appeal to new residents. Students will apply their classroom knowledge to develop and execute a strategic PR plan that aligns with the company's objectives. The project will focus on identifying key media outlets, crafting tailored pitches, and leveraging their digital channels to maximize impact.

The project deliverables include a comprehensive PR strategy document, a list of targeted media outlets, and a series of tailored pitches or press releases. Additionally, students will provide a report detailing the outreach efforts and any resulting media coverage. The deliverables should demonstrate a clear understanding of the company's goals and the ability to effectively communicate its value proposition to the target audience.