City Exploration Video Campaign

Open
She / Her
CEO and Founder
(14)
4
Project
Academic experience
40 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Videography Advertising Social media marketing
Skills
media production advertising campaigns social media campaigns branding advertisement
Details

Hidden Gemz is seeking a creative and engaging video project that captures the essence of urban exploration. The goal is to produce a fun and dynamic video showcasing friends discovering iconic, instagrammable, and nostalgic locations within the city. This video should serve as a teaser for the Hidden Gemz experience, where participants receive a ticket to explore the city's iconic local businesses. The project aims to highlight the excitement and spontaneity of urban adventures, encouraging viewers to embark on their own explorations. The final product will be used in social media campaigns, requiring both a full-length video and several short-form clips suitable for ads and content sharing. The project should be completed by a team of learners specializing in media production, ensuring a cohesive and professional outcome.

Deliverables

The project deliverables include a full-length video capturing the city exploration experience, along with several short-form videos for social media use - with a higher preference for several short form videos. These videos should be visually appealing, cinematic and effectively convey the excitement of discovering hidden gems in the city. The deliverables must be ready for use in advertising campaigns, ensuring they align with Hidden Gemz's branding and promotional goals.

Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Travel & tourism

Hidden Gemz - your ticket to explore the city

We provide a city-exploration platform that offers bookable year-round, self-guided experiences designed for friends, couples, and newcomers to explore multiple local spots in a single day. Our experiences include a meal, an activity, and a dessert, all covered by a single ticket.

This approach not only promotes social interaction and city exploration but also drives revenue to local businesses. Each participating business receives a portion of the ticket sales directly when someone visits with a ticket. Hidden Gemz actively markets these bookable experiences to attract new customers, enhancing the visibility and appeal of local spots.

In September 2024, we will being our mobile app development.