Strategic Marketing Opportunity

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us when attracting customers, sponsors, and partnership opportunities. The primary focus for the student will be: Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign that targets customers, partners, and sponsors.Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market; develop a pricing strategy; identify expansion opportunities; identify key messaging for customers, sponsors, and partnersPublic Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.Help us implement your findings and execute the marketing strategies above to improve our sales and promote our business.Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below)Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.Other duties the student may complete could include: Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns Content development, including social posts, blog posts, LinkedIn articles, and website copy.

Partnership & Sponsorship Prospecting and Acquisition

We are looking to develop our outreach process to attract new partnerships and sponsor opportunities. We would like you to research new prospects, identifying key contacts, and reach out with a compelling messages to help build our network and partnerships.The project may include, but is not limited to:Identifying new potential accounts that align with target and values.Compiling relevant market information.Adapting and executing our outreach process.Creating a simple tracking framework, including metrics, for measuring outreach success.Implementing outreach process and obtaining new partners and sponsors. This project will assist team in successfully obtaining new sponsors and partners.

Strategic Prospecting - Group Sales

To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple strategy for prospecting in our target market and for you to join our sales in team in helping us reach our group sales goals. Community outreach to underserved and often served populationsThe project may include, but is not limited to:Identifying new potential accounts that align with our current customer base.Compiling relevant market information/market research.Adapt our current outreach script and test new processes.Creating a simple tracking framework, including metrics, for measuring outreach success.Join our sales team! Get real experience working with our customers and selling our product to our target audience.Help us better understand our market, develop our sales strategy, increase our conversions, and become a contributing member of our sales team.