Strategic Marketing Opportunity
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us when attracting customers, sponsors, and partnership opportunities.
The primary focus for the student will be:
- Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign that targets customers, partners, and sponsors.
- Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market; develop a pricing strategy; identify expansion opportunities; identify key messaging for customers, sponsors, and partners
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
- Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
- Help us implement your findings and execute the marketing strategies above to improve our sales and promote our business.
Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below)
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include:
- Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
- What is the main goal for this project?
-
We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us when attracting customers, sponsors, and partnership opportunities.
The primary focus for the student will be:
- Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign that targets customers, partners, and sponsors.
- Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market; develop a pricing strategy; identify expansion opportunities; identify key messaging for customers, sponsors, and partners
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
- Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
- Help us implement your findings and execute the marketing strategies above to improve our sales and promote our business.
Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below)
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include:
- Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
Available by email/phone and for meetings as needed.
About the company
- https://www.omniumcircus.org
- 2 - 10 employees
- Entertainment
Omnium: A Bold New Circus transports the audience into a world of wonder, inspiring all with extraordinary feats of human accomplishment and the potential of the human spirit.
Experience the stars of the International circus, from all four corners. of the globe as they perform jaw-dropping spectacles. With full inclusion, both in and out of the ring, we celebrate our diversity and create joy, laughter, and inspiration that unites our audiences. We enrich empathy among all people and inspire healthier communities through shared positive experiences.