Platform/Application Development

Couler Consulting aims to develop a tech solution that enhances access to vital resources for underserved communities interested in starting or growing a business. The project focuses on creating a user-friendly platform that aggregates information about available resources. The platform will serve as a centralized platform where users can easily find and access these resources, tailored to their specific needs, location and business stage. The goal is to bridge the gap between resource providers and community members, ensuring that essential services are more accessible and equitable. The project will involve designing an intuitive user interface, integrating a database of resources, and implementing features that allow for easy navigation and search functionality. By applying classroom knowledge in software and platform development, students will contribute to a meaningful solution that addresses social inequality.

Digital Brand Enhancement and Marketing Strategy Implementation

Couler Consulting aims to strengthen its online presence by refining its brand identity and executing a comprehensive digital marketing strategy. The project focuses on enhancing brand recognition and engagement across various online platforms. The team will analyze current brand positioning, identify target audiences, and develop a cohesive brand narrative. Additionally, they will create a strategic marketing plan that leverages social media, content marketing, and SEO to increase visibility and reach. The project will provide learners with the opportunity to apply their knowledge of digital marketing, brand management, and strategic planning, ensuring they gain practical experience in developing and implementing marketing strategies. The ultimate goal is to establish a strong and consistent online presence that aligns with Couler Consulting's business objectives.

SEO and Social Media Strategy

Couler Consulting is looking to develop our digital presence to drive engagement and traffic. We hope to develop our social media presence including improving our search engine optimization (SEO). This will involve several different steps for the students, including: Researching keywords that our potential clients would use to search for our businesses products and services Researching Search Engine Optimization requirements for us to rank on the first page of Google Determine the best social media channels to reach our clients Constructing a content calendar to upload social media content for the maximum possible traffic Creating social media content using the most efficient keywords for our target audience while following the content calendar

Brand Identity and Graphic Design

Couler Consulting is looking to solidify the identity and develop logos for multiple projects. The right candidate would work to create consistent promotional branding and in some instances, develop new business names. This will involve several different steps for the students, including: Research the current brand direction and provide recommendations for revisions Research the competitors to ensure brand distinction Design logo options that encompass and connects with who we are and easily resonates with our audiences Work to create a branding guide for internal and external reference (i.e. print houses, media) to ensure brand consistency