SEO and Social Media Strategy

Couler Consulting is looking to develop our digital presence to drive engagement and traffic.We hope to develop our social media presence including improving our search engine optimization (SEO).This will involve several different steps for the students, including:Researching keywords that our potential clients would use to search for our businesses products and servicesResearching Search Engine Optimization requirements for us to rank on the first page of GoogleDetermine the best social media channels to reach our clientsConstructing a content calendar to upload social media content for the maximum possible trafficCreating social media content using the most efficient keywords for our target audience while following the content calendar

Brand Identity and Graphic Design

Couler Consulting is looking to solidify the identity and develop logos for multiple projects.The right candidate would work to create consistent promotional branding and in some instances, develop new business names.This will involve several different steps for the students, including:Research the current brand direction and provide recommendations for revisionsResearch the competitors to ensure brand distinctionDesign logo options that encompass and connects with who we are and easily resonates with our audiencesWork to create a branding guide for internal and external reference (i.e. print houses, media) to ensure brand consistency