Couler Consulting is looking to solidify the identity and develop logos for multiple projects.

The right candidate would work to create consistent promotional branding and in some instances, develop new business names.

This will involve several different steps for the students, including:

• Research the current brand direction and provide recommendations for revisions
• Research the competitors to ensure brand distinction
• Design logo options that encompass and connects with who we are and easily resonates with our audiences
• Work to create a branding guide for internal and external reference (i.e. print houses, media) to ensure brand consistency

By the end of the project, students should complete the following deliverables:

Research into brand and report on pros, con’s risk and recommendations

• Create logo ideas
• Develop a brand guideline
• Develop final logos, in multiple formats, for use

Bonus steps would include:

• Provide a high-level training for teams to make future revisions, as necessary.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Direct access to the team through multiple channels (email, phone, text)
• Access to our project management platform for communication, documents sharing and to monitor project progress
• Access to website analytics and if available, brand collateral
• Participate in clients meetings for better understanding of brand needs