Digital Brand Enhancement and Marketing Strategy Implementation
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Project scope
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Branding & style guides Digital marketing Search engine optimization Marketing strategy Social media marketingSkills
business objectives marketing strategies target audience brand analysis social media digital marketing strategic marketing brand management digital brand engagement strategic planningCouler Consulting aims to strengthen its online presence by refining its brand identity and executing a comprehensive digital marketing strategy. The project focuses on enhancing brand recognition and engagement across various online platforms. The team will analyze current brand positioning, identify target audiences, and develop a cohesive brand narrative. Additionally, they will create a strategic marketing plan that leverages social media, content marketing, and SEO to increase visibility and reach. The project will provide learners with the opportunity to apply their knowledge of digital marketing, brand management, and strategic planning, ensuring they gain practical experience in developing and implementing marketing strategies. The ultimate goal is to establish a strong and consistent online presence that aligns with Couler Consulting's business objectives.
The deliverables for this project include a detailed brand analysis report, a comprehensive digital marketing strategy document, and a content calendar for social media platforms. Additionally, the team will create a set of brand guidelines to ensure consistency across all digital channels. These deliverables will collectively enhance Couler Consulting's online presence and provide a clear roadmap for future marketing efforts.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Minority-Owned Women-Owned BIPOC-Owned Disabled-Owned Small Business Neurodivergent-Owned Community-FocusedCouler Consulting is a small business solutions company, specializing in supporting aspiring and early-stage entrepreneurs from equity-deserving communities - women, BIPOC, new immigrants, “second-act” professionals, LGBTQIA+, youth, neurodiverse - and empowering individuals to unlock their personal and professional potential.
We specialize in helping grow businesses from concept to success through partnering with our clients to (1) establish their business concept, (2) develop essential business foundations, such as practical frameworks and processes, and/or (3) scale business operations for sustainable growth.
From tailored low-touch mentorship, to full-time (in-person or remote) functional support, we offer a range of comprehensive services; conducting business needs assessments, facilitating brainstorming sessions, developing and executing business plans, creating strategic action plans - each customized to our clients unique needs and goals. Our passion is in helping people see their innovative ideas turn into thriving realities.
Our strength is in our creative, outside-of-box thinking, providing new ideas and fresh perspectives that guide clients to think differently and more deeply about themselves and their opportunities. Ultimately, we strive to inspire and deliver exceptional value, through affordable solutions.
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