SEO and Social Media Strategy
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Project scope
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Communications Digital marketing Marketing analytics Search engine optimization Social media marketingSkills
target audience marketing consulting social media content search engine optimization social media cost benefit analysisCouler Consulting is looking to develop our digital presence to drive engagement and traffic.
We hope to develop our social media presence including improving our search engine optimization (SEO).
This will involve several different steps for the students, including:
- Researching keywords that our potential clients would use to search for our businesses products and services
- Researching Search Engine Optimization requirements for us to rank on the first page of Google
- Determine the best social media channels to reach our clients
- Constructing a content calendar to upload social media content for the maximum possible traffic
- Creating social media content using the most efficient keywords for our target audience while following the content calendar
By the end of the project, students should complete the following list of activities:
- Compiled a list of the most relevant SEO keywords
- Provide social media platform recommendations to reach out target audience
- Created a content calendar to drive traffic to our social media page(s)
- Created engaging social media posts using the most efficient SEO keywords
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels on different times and days.
- Cost-benefit analysis for paid marketing campaigns across platforms, and
- Recommended tools and applications to use to design and schedule posts
Final deliverables should include:
- A report containing:
most relevant SEO keywords
content calendar
cost-benefit analysis for marketing campaigns
recommendations for tools and/or applications
- Design and draft several social media posts that would be uploaded, as per the content calendar
Students will connect directly with us for mentorship throughout the project. We will be able to provide:
· Direct access to the team through multiple channels (email, phone, text)
· Access to our project management platform for communication, documents sharing and to monitor project progress
· Access to analytics and brand collateral
· As requested, exposure to business processes for the students personal development
About the company
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Diversity and inclusion
Categories highlighting this company’s ownership and values
BIPOC-Owned Community-Focused Disabled-Owned Minority-Owned Neurodivergent-Owned Small Business Women-OwnedCouler Consulting is a small business solutions company, specializing in supporting aspiring and early-stage entrepreneurs from equity-deserving communities - women, BIPOC, new immigrants, “second-act” professionals, LGBTQIA+, youth, neurodiverse - and empowering individuals to unlock their personal and professional potential.
We specialize in helping grow businesses from concept to success through partnering with our clients to (1) establish their business concept, (2) develop essential business foundations, such as practical frameworks and processes, and/or (3) scale business operations for sustainable growth.
From tailored low-touch mentorship, to full-time (in-person or remote) functional support, we offer a range of comprehensive services; conducting business needs assessments, facilitating brainstorming sessions, developing and executing business plans, creating strategic action plans - each customized to our clients unique needs and goals. Our passion is in helping people see their innovative ideas turn into thriving realities.
Our strength is in our creative, outside-of-box thinking, providing new ideas and fresh perspectives that guide clients to think differently and more deeply about themselves and their opportunities. Ultimately, we strive to inspire and deliver exceptional value, through affordable solutions.
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