SEO and Social Media Strategy
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Couler Consulting is looking to develop our digital presence to drive engagement and traffic.
We hope to develop our social media presence including improving our search engine optimization (SEO).
This will involve several different steps for the students, including:
- Researching keywords that our potential clients would use to search for our businesses products and services
- Researching Search Engine Optimization requirements for us to rank on the first page of Google
- Determine the best social media channels to reach our clients
- Constructing a content calendar to upload social media content for the maximum possible traffic
- Creating social media content using the most efficient keywords for our target audience while following the content calendar
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Compiled a list of the most relevant SEO keywords
- Provide social media platform recommendations to reach out target audience
- Created a content calendar to drive traffic to our social media page(s)
- Created engaging social media posts using the most efficient SEO keywords
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels on different times and days.
- Cost-benefit analysis for paid marketing campaigns across platforms, and
- Recommended tools and applications to use to design and schedule posts
Final deliverables should include:
- A report containing:
most relevant SEO keywords
content calendar
cost-benefit analysis for marketing campaigns
recommendations for tools and/or applications
- Design and draft several social media posts that would be uploaded, as per the content calendar
- What is the main goal for this project?
-
Couler Consulting is looking to develop our digital presence to drive engagement and traffic.
We hope to develop our social media presence including improving our search engine optimization (SEO).
This will involve several different steps for the students, including:
- Researching keywords that our potential clients would use to search for our businesses products and services
- Researching Search Engine Optimization requirements for us to rank on the first page of Google
- Determine the best social media channels to reach our clients
- Constructing a content calendar to upload social media content for the maximum possible traffic
- Creating social media content using the most efficient keywords for our target audience while following the content calendar
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Compiled a list of the most relevant SEO keywords
- Provide social media platform recommendations to reach out target audience
- Created a content calendar to drive traffic to our social media page(s)
- Created engaging social media posts using the most efficient SEO keywords
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels on different times and days.
- Cost-benefit analysis for paid marketing campaigns across platforms, and
- Recommended tools and applications to use to design and schedule posts
Final deliverables should include:
- A report containing:
most relevant SEO keywords
content calendar
cost-benefit analysis for marketing campaigns
recommendations for tools and/or applications
- Design and draft several social media posts that would be uploaded, as per the content calendar
About the company
- https://couler.ca
- Business services, Any, Business & management
Couler Consulting is a business development solutions company, with a mission to Build Better Businesses. They partner with their clients to help develop business ideas, establish their business foundation and/or scale up business operations.