Marketing for Rock Climbing Product

Looking to work with a group of students for the launch of our new product!The product is a rock climbing gear cover, that:a) prolongs gear life by protecting against environmental factors like dirt, UV degradation, and rock abrasion.b) differentiates climbing gear amongst climbersc) acts as a motivational accessory to encourage people as they climbAlso:d) the product is customizable for company and brand promotion.For our marketing purposes, we need contributions for the following:- Development, execution, and assessment of advertising campaigns- Promotional strategy- Market analysis- Advertising ideas and storyboards- Short video commercials and images- Graphics and promotional material- Pricing strategies / budget planThank you. Looking forward to collaborating with students for a fun, mutual learning experience!

Market Research - Fundraising Sources in West Edmonton

We are looking at diversifying our fund development sources. We need to find more ways to develop funds for our charitable non-profit. As part of this process, we need to analyze and evaluate the associated risks with a variety of fundraising efforts. This project would include market research and business-to-business research in attempts to identify key opportunities for Kids On Track. Surveying of various local businesses would be useful for understanding brand recognition, willingness to donate, willingness to sponsor, etc. Various fundraising activities they could evaluate are city-wide trivia nights with local restaurants or bars, gala-format evening events, online engage events, seasonal events and the role of business, and others. How does a small non-profit stand out in a market where there are big players like the Stollery, for example.

Research to Inform Future Programming

Students will explore the current needs and barriers among individuals/families who have previously participated in Kids on Track programming to inform future (post COVID) programming offered by the organization.Research questions: What are the current needs and barriers among individuals/families who have previously participated in Kids on Track programming? What kinds of programs, services, and/or resources would help to address these barriers and meet the needs of these individuals?Research participants: Individuals/families who have previously participated in Kids on Track programming. These participants reside in West Edmonton communities.

Product-Market Fit for a Robotic Process Automation (RPA) SaaS Product

We are building the future of work, where organizations and knowledge workers are empowered by automation. Simply Flows is a B2B SaaS product company in the Robotic Process Automation (RPA) space.We need help with identifying the best path forward to the product-market fit. This project will be successful if a sound product positioning & growth strategy is created, backed up by research and data analysis.The primary project requirements include:1. Analyze the current landscape of our product and its viability in the marketplace.2. Create a strategy on the best positioning for our product.3. Draft a growth path forwards the product-market fit.This is an exciting time to join us because:The RPA space is super hot and holds a huge promise. Streamlining and automating work processes is a highly sought after skill right now.Every phase of this project is highly visible and impactful. Students will work directly with the company's CEO. Their work will inform and guide the product's positioning and growth trajectory.Students will receive a detailed accomplishments record and a recommendation to give to future employers.