Marketing for Rock Climbing Product
Project scope
Categories
Accounting Market research Operations Marketing strategySkills
advertising campaigns market analysis storyboarding marketing motivational skills promotional strategies promotional materials pricing strategies new product developmentLooking to work with a group of students for the launch of our new product!
The product is a rock climbing gear cover, that:
a) prolongs gear life by protecting against environmental factors like dirt, UV degradation, and rock abrasion.
b) differentiates climbing gear amongst climbers
c) acts as a motivational accessory to encourage people as they climb
Also:
d) the product is customizable for company and brand promotion.
For our marketing purposes, we need contributions for the following:
- Development, execution, and assessment of advertising campaigns
- Promotional strategy
- Market analysis
- Advertising ideas and storyboards
- Short video commercials and images
- Graphics and promotional material
- Pricing strategies / budget plan
Thank you. Looking forward to collaborating with students for a fun, mutual learning experience!
I am available for a weekly call with students for guidance and collaboration.
About the company
We make custom covers for rock climbing gear.