Marketing for Rock Climbing Product

Closed
The Conscious Climber
Vernon, British Columbia, Canada
Catherine Pitura
Designer, CLIMBING COVERS
(1)
3
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Accounting Market research Operations Marketing strategy
Skills
advertising campaigns market analysis storyboarding marketing motivational skills promotional strategies promotional materials pricing strategies new product development
Details

Looking to work with a group of students for the launch of our new product!

The product is a rock climbing gear cover, that:

a) prolongs gear life by protecting against environmental factors like dirt, UV degradation, and rock abrasion.

b) differentiates climbing gear amongst climbers

c) acts as a motivational accessory to encourage people as they climb

Also:

d) the product is customizable for company and brand promotion.

For our marketing purposes, we need contributions for the following:

- Development, execution, and assessment of advertising campaigns

- Promotional strategy

- Market analysis

- Advertising ideas and storyboards

- Short video commercials and images

- Graphics and promotional material

- Pricing strategies / budget plan

Thank you. Looking forward to collaborating with students for a fun, mutual learning experience!

Deliverables
No deliverables exist for this project.
Mentorship

I am available for a weekly call with students for guidance and collaboration.

About the company

Company
Vernon, British Columbia, Canada
0 - 1 employees
Consumer goods & services, Sports & fitness

We make custom covers for rock climbing gear.