Market Research - Fundraising Sources in West Edmonton
Preferred learners
- Alberta, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
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We are looking at diversifying our fund development sources. We need to find more ways to develop funds for our charitable non-profit. As part of this process, we need to analyze and evaluate the associated risks with a variety of fundraising efforts. This project would include market research and business-to-business research in attempts to identify key opportunities for Kids On Track. Surveying of various local businesses would be useful for understanding brand recognition, willingness to donate, willingness to sponsor, etc. Various fundraising activities they could evaluate are city-wide trivia nights with local restaurants or bars, gala-format evening events, online engage events, seasonal events and the role of business, and others. How does a small non-profit stand out in a market where there are big players like the Stollery, for example.
- What is the main goal for this project?
-
We are looking at diversifying our fund development sources. We need to find more ways to develop funds for our charitable non-profit. As part of this process, we need to analyze and evaluate the associated risks with a variety of fundraising efforts. This project would include market research and business-to-business research in attempts to identify key opportunities for Kids On Track. Surveying of various local businesses would be useful for understanding brand recognition, willingness to donate, willingness to sponsor, etc. Various fundraising activities they could evaluate are city-wide trivia nights with local restaurants or bars, gala-format evening events, online engage events, seasonal events and the role of business, and others. How does a small non-profit stand out in a market where there are big players like the Stollery, for example.
- What tasks will learners need to complete to achieve the project goal?
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No deliverables exist for this project.
About the company
- https://kidsontrack.org/
- 11 - 50 employees
- Non-profit, philanthropic & civil society
Kids On Track is a community-building organization that provides hope, direction, and ongoing support for children, youth, and their parents.
Educational, social, spiritual, and recreational elements are combined to deliver well-rounded programs. We cultivate relationships, encouraging participants in faith, character and leadership development, social skills, and a healthy lifestyle. We strive to support families experiencing limited opportunities due to various socioeconomic challenges.
Since 1992, we have expanded our programs to respond to changing needs in the community and new opportunities to help at-risk kids and their families. We currently have more than 1,000 participants actively engaged in our programs. Our volunteer base has grown to a team of more than 314 volunteers who collectively contributed 4,469 service hours in our last fiscal year (Sept. 1, 2018 – Aug. 31, 2019).
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