B2C Product Launch to New Market Research
As a B2C company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We have recently created a new product to increase the breadth of our product line. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors.Tasks may involve: Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors.Creating effective conversation questions for customer interviews.Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly).Analyzing trends within primary data collected through the survey and interviews, and reporting on them.Conduct operational analysts.
Analyzing Sales Trends
We believe we have a good handle on our customer but we are lacking some knowledge into the acquisition of our customers. It is important for us to go back to the data we have on our sales process to determine key trends and patterns that will help us make informed decisions for the future of our business. Some areas that we hope to analyze include, but are not limited to, sales cycle length, average sale price, average ROI/customer, buying behaviours, etc.
Email Marketing
We are looking for a student to help develop and distribute a newsletter that supports the organizations' cause.We think this project will include:Creating a weekly newsletter with helpful information so readers feel inspiredCreating and soliciting materials to be published.Determining the features of a publication.Setting and enforcing deadlines.Making a final determination about what will be published in an issue.Coordinating frequency of publication.Overseeing all operations of a publication.Drafting emails pertaining to the organization.Timed deliveries of content delivery and emails.
SEO Strategy Handbook
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationConduct SEO audit.A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share
Website Development PART 2
We would like a new website for our organization.We would like to work with students to develop a new website for us. Students should be prepared to:Create a design proposal including wireframes or low-fidelity mockups for our company's review.Build a fully-functioning website, with our assistance in providing content and copy.Provide training on updating and maintaining the site.
Online Store Website Design PART 2
To gain validated design insights rapidly, we are asking you to research and design a wireframe prototype.You will have access to a member of our management team for direction, clarification, and customer and industry insights.We hope to gain an understanding of the features and design that our target market will expect in the new online store. We want to have a design prototype that is informed by real customer input and feedback that we can bring to a developer for implementation.
Website UI Design & Prototype PART 2
Our company would like to explore re-designing the target website with a prototype. We would like a group of students to design a new prototype web application based off of the target website’s functionality.This will involve:Conducting background research on the existing web application for the product.Identifying key areas of our current website and what areas of focused might return the best results in a redesign.Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly and responsive to different screen sizes.
Website UI / UX Design & Prototype
Our company would like to explore re-designing the target website with a prototype. We would like a group of students to design a new prototype web application based off of the target website’s functionality.This will involve:Conducting background research on the existing web application for the product.Identifying key areas of our current website and what areas of focused might return the best results in a redesign.Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly and responsive to different screen sizes.
Online Store Website Design
To gain validated design insights rapidly, we are asking you to research and design a wireframe prototype.You will have access to a member of our management team for direction, clarification, and customer and industry insights.We hope to gain an understanding of the features and design that our target market will expect in the new online store. We want to have a design prototype that is informed by real customer input and feedback that we can bring to a developer for implementation.
Website Development
We would like a new website for our organization.We would like to work with students to develop a new website for us. Students should be prepared to:Create a design proposal including wireframes or low-fidelity mockups for our company's review.Build a fully-functioning website, with our assistance in providing content and copy.Provide training on updating and maintaining the site.
SEO Strategy
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationConduct SEO audit.A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share
Foreign Marketing
We would like to revamp our marketing as we have recently expanded into a foreign market.Together with our marketing team, we would like students to design new promotional material for the foreign market. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.This will involve several different steps for the students, including:Researching the foreign market where we have recently expanded.Assessing our existing marketing strategy and efforts.Recommending new marketing tactics.Designing promotional material for various media.Bonus steps in the process would also include:Making multiple versions of marketing materials and testing them for comparison.
Sales Process Optimization
Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate.This will involve several different steps for the students, including:Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols.Researching industry sales processes and lead generation strategies.Create recommendations that will improve our leads and conversion rate.Writing new sales scripts for both phone calls and emails.Creating an updated sales process handbook.
Security & Penetration Testing of Web Application
A standard practice for web based tools is to conduct what is known as penetration tests at least once a year. This is a white-hat hacking approach in which a firm is given special permission to try and break into, exploit, or otherwise attempt to break a given product via security vulnerabilities.First, we would like students to get familiar with our product. Sign up, play around with it, understand generally how it works. Second, students should spend time conducting research on state of the art pen testing technologies. They should look into common vulnerability lists such as OWASP Top 10, and common security tools such as Nmap, Burp Suitar, Nessus, and Wireshark.Third, students should have a written attack plan and present it to us so we can confirm we understand what the test will do and what might be uncovered.Fourth, students are free to attack our product as per the presented plan
Newsletter Development and Email Marketing
We are looking for a student to help develop and distribute a newsletter that supports the organizations' cause.We think this project will include:Creating a weekly newsletter with helpful information so readers feel inspiredCreating and soliciting materials to be published.Determining the features of a publication.Setting and enforcing deadlines.Making a final determination about what will be published in an issue.Coordinating frequency of publication.Overseeing all operations of a publication.Drafting emails pertaining to the organization.Timed deliveries of content delivery and emails.