Foreign Marketing

Closed
Melius Marketing Ltd.
Toronto, Ontario, Canada
Ammar Faridi
Co-Founder
(14)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Market research Digital marketing Market expansion
Skills
marketing strategies marketing promotional materials marketing materials foreign market research
Project scope
What is the main goal for this project?

We would like to revamp our marketing as we have recently expanded into a foreign market.

Together with our marketing team, we would like students to design new promotional material for the foreign market. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.

This will involve several different steps for the students, including:

  • Researching the foreign market where we have recently expanded.
  • Assessing our existing marketing strategy and efforts.
  • Recommending new marketing tactics.
  • Designing promotional material for various media.

Bonus steps in the process would also include:

  • Making multiple versions of marketing materials and testing them for comparison.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Understanding of the foreign market
  • Assessment of our marketing strategy
  • Recommendation of marketing tactics
  • Design of promotional material

Bonus steps would include:

  • Testing marketing materials

Final deliverables should include

  • A final report.
  • A 10-minute presentation.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our current understanding of the foreign market
  • Input on choices, problems or anything else the students might encounter.
About the company

Melius Marketing Ltd is a new generation digital marketing company that has disturbed the industry by deploying and activating strategies that help small business rise up in a competitive market.