Ranique Mclaughlin
CEO and Founder - She / Her
(12)
4
Companies
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Branding & style guides Communications Lead generation Market expansion Sales strategy

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Recent projects

Hidden Gemz
Hidden Gemz
Calgary, Alberta, Canada

UI/UX Design Project | updating dashboard for business owners

The goal of this project is to design a user-friendly onboarding experience and a comprehensive dashboard for local businesses on the Hidden Gemz platform. The solution will guide business owners through the process of setting up their business profiles and managing their information seamlessly. This includes inputting essential details such as their business address, tags, contact information, ticket inclusions, package values, operating hours, and availability. The design will also feature a central hub for notifications, payouts, and management to ensure a cohesive and well-organized experience for business owners. This will be created for a desktop environment. Improved User Experience: The onboarding process should be intuitive, guiding business owners through each step with clear instructions. Business owners should be able to quickly enter and update their information without assistance. Efficient Information Management: Business owners should have a clear and organized way to manage their data, including contact information, business hours, ticket details, and availability, directly from their dashboard. Increased Engagement: The redesigned dashboard should encourage business owners to engage more frequently with the platform, stay informed about their notifications, and manage their payouts effectively. Consistent Design and Branding: The onboarding screens and dashboard should align with Hidden Gemz overall branding, providing a consistent look and feel across all touchpoints - Branding colors from logo, Primary font: poppins

Matches 1
Category UI design + 1
Open
Hidden Gemz
Hidden Gemz
Calgary, Alberta, Canada

City Explorer Mobile App Development

Hidden Gemz is seeking a team of learners to contribute to the development of its city exploration mobile app. The project involves enhancing the app by implementing 1-2 new features that will enrich the user experience. The app is built using React Native with TypeScript, and it leverages Amazon Web Services for cloud functionalities and PostgreSQL for database management. Participants will have access to guided design materials and will collaborate with Hidden Gemz's development team. This project offers learners the opportunity to apply their knowledge of mobile app development, particularly in TypeScript, while gaining practical experience in a real-world setting. The goal is to deliver seamless and engaging features that align with the existing app architecture and user interface.

Matches 0
Category Mobile app development + 4
Open
Hidden Gemz
Hidden Gemz
Calgary, Alberta, Canada

Romanticizing the City: Social Media Ad Campaign

Hidden Gemz is seeking a creative team of learners to develop a series of social media ad campaigns that capture the essence of exploring a city with a sense of wonder and excitement. The goal is to create ads that evoke feelings of nostalgia and romance, similar to catching up with a new friend or experiencing a memorable date night. These campaigns will be shared across platforms such as Instagram, TikTok, and YouTube Shorts. The project provides an opportunity for students to apply their knowledge of digital marketing, storytelling, and content creation to craft compelling narratives that resonate with Hidden Gemz target audience. The challenge is to balance creativity with strategic marketing to ensure the ads are both engaging and effective in promoting the brand's experiences.

Matches 0
Category Digital marketing + 2
Open
Hidden Gemz
Hidden Gemz
Calgary, Alberta, Canada

Strategic PR Outreach for Hidden Gemz

Hidden Gemz is seeking a team of students to enhance its online presence, reputation, and credibility through strategic communication and public relations outreach. The goal is to extend the company's reach beyond current media appearances by targeting additional platforms that can boost SEO traffic and attract the right customers. The project involves crafting compelling narratives that position Hidden Gemz as a unique way to explore cities, support local businesses, and appeal to new residents. Students will apply their classroom knowledge to develop and execute a strategic PR plan that aligns with the company's objectives. The project will focus on identifying key media outlets, crafting tailored pitches, and leveraging their digital channels to maximize impact.

Matches 0
Category Public relations + 2
Open