CoLabourNation CRM Optimization Project

The objective of this project is to organize the CoLabourNation CRM to effectively connect with all of our audiences including freelancers, end-user clients, business community gatekeepers, and lead sources. This will involve several different steps for the students, including: - Analyzing our existing CRM data and understanding our current audiences. - Developing a CRM system that can effectively connect with all of our audiences. - Optimizing the CRM system for better performance and scalability. - Researching other variables that can improve the effectiveness of the CRM system. - Accounting for additional variables in the CRM system. - Testing the developed system and making improvements based on additional data.

Sales Process Audit

Clients who want to hire Canadian freelancers are not engaging through the CoLabourNation website. They come to certain pages but do not contact us or request to be matched with a freelancer. We need to understand why they don't follow through to contact us and what would help them move from awareness to engagement, conversion, and advocacy. The goal of this project is to create a working sales funnel to attract small business owners and non-profit leaders who want to hire Canadian freelancers to help them with their marketing, communication, and administration.

Sales Process Audit

Clients who want to hire Canadian freelancers are not engaging through the CoLabourNation website. They come to certain pages but do not contact us or request to be matched with a freelancer. We need to understand why they don't follow through to contact us and what would help them move from awareness to engagement, conversion, and advocacy. The goal of this project is to create a working sales funnel to attract small business owners and non-profit leaders who want to hire Canadian freelancers to help them with their marketing, communication, and administration.