- Location
- Kitchener, Ontario, Canada
- Bio
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Founder Sandra Reimer is a communication strategist who has helped world-changing businesses and non-profits tell their stories for more than 18 years. She collaborates with other freelancers to produce compelling print and digital communication that sells clients’ products and services. Her fundraising letters and proposals have helped non-profits raise millions of dollars to fuel their missions.
Sandra has hired dozens of freelance subcontractors for her own business and for clients. She has a knack for seeing how professionals can add value for each other.
Whether she’s coaching a sports team or leading a webinar series, Sandra connects diverse people for mutual benefit. She invites individuals to take courageous action and combine their superpowers to amplify results.
- Companies
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Kitchener, Ontario, Canada
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- Categories
- UX design Customer segmentation Digital marketing Sales strategy Social media marketing
Socials
Achievements
Latest feedback
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Recent projects
Sales Process Audit
Clients who want to hire Canadian freelancers are not engaging through the CoLabourNation website. They come to certain pages but do not contact us or request to be matched with a freelancer. We need to understand why they don't follow through to contact us and what would help them move from awareness to engagement, conversion, and advocacy. The goal of this project is to create a working sales funnel to attract small business owners and non-profit leaders who want to hire Canadian freelancers to help them with their marketing, communication, and administration.
CoLabourNation CRM Optimization Project
The objective of this project is to organize the CoLabourNation CRM to effectively connect with all of our audiences including freelancers, end-user clients, business community gatekeepers, and lead sources. This will involve several different steps for the students, including:- Analyzing our existing CRM data and understanding our current audiences.- Developing a CRM system that can effectively connect with all of our audiences.- Optimizing the CRM system for better performance and scalability.- Researching other variables that can improve the effectiveness of the CRM system.- Accounting for additional variables in the CRM system.- Testing the developed system and making improvements based on additional data.
Sales Process Audit
Clients who want to hire Canadian freelancers are not engaging through the CoLabourNation website. They come to certain pages but do not contact us or request to be matched with a freelancer. We need to understand why they don't follow through to contact us and what would help them move from awareness to engagement, conversion, and advocacy. The goal of this project is to create a working sales funnel to attract small business owners and non-profit leaders who want to hire Canadian freelancers to help them with their marketing, communication, and administration.