Customizable Product Page Redesign

GiftAFeeling Inc. is launching a new sister company and requires the development of product pages that align with modern UX/UI principles. The goal of this project is to design and create intuitive, visually appealing product pages that enhance user experience and facilitate seamless navigation. The project involves analyzing the current website flow and identifying areas for improvement to ensure a cohesive and efficient user journey. Learners will apply their classroom knowledge of UX/UI design to create wireframes and prototypes, focusing on user-centric design principles. This project provides an opportunity to work on real-world design challenges, enhancing both technical skills and creative problem-solving abilities. The team will collaborate to ensure that the new product pages reflect the brand's identity while optimizing functionality and aesthetics.

Event Sponsorship & Rebate Program Marketing Strategy Development

GiftAFeeling Inc. aims to enhance its B2B marketing efforts by promoting its events rebates and sponsorship program to event organizers. The primary goal is to create a compelling marketing strategy that highlights the mutual benefits for both event organizers and exhibitors/sponsors. This project will require a thorough understanding of the current market landscape and the unique selling propositions of GiftAFeeling's offerings. The team will analyze existing marketing materials, identify key target audiences, and develop a strategic plan to effectively communicate the value of the program. By leveraging classroom knowledge in marketing principles, students will gain hands-on experience in crafting a B2B marketing strategy that aligns with the company's objectives.

Competitor Campaign Analysis for Referral and Retaining Strategies

GiftAFeeling Inc. seeks to enhance its marketing strategies by understanding how competitors successfully implement referral and return customer campaigns. The goal of this project is to conduct a comprehensive competitor analysis to identify effective tactics and strategies used in the industry. By examining competitors' approaches, GiftAFeeling Inc. aims to refine its own campaigns to increase customer retention and referral rates. The project involves researching competitors' marketing materials, analyzing their customer engagement strategies, and identifying key success factors. This analysis will provide insights into industry trends and best practices, enabling GiftAFeeling Inc. to improve its competitive edge in the market. - Conduct a detailed analysis of competitors' referral and returning customer campaigns. - Identify successful strategies and tactics used by competitors. - Analyze marketing materials and customer engagement strategies. - Provide insights into industry trends and best practices.

Personalized Gifting Program for Law Firms

GiftAFeeling Inc. aims to develop a personalized gifting program specifically tailored for law firms, utilizing Yeti and Stanley products. The goal is to create a unique and memorable gifting experience that aligns with the professional image and needs of legal professionals. This project will involve researching the preferences and requirements of law firms when it comes to corporate gifts, and designing a program that offers customization options for Yeti and Stanley products. The program should be easy to implement and manage, ensuring that law firms can effortlessly select and personalize gifts for their clients or employees. By focusing on high-quality, durable products, the program should enhance the brand image of both GiftAFeeling Inc. and the participating law firms.

Non-Profit Grants Program Marketing Strategy

GiftAFeeling Inc. aims to enhance the visibility and reach of its $250 Grants Program, which supports nonprofits, schools, and community organizations by providing in-kind grants for promotional products. The project involves developing a comprehensive marketing strategy to effectively promote this program. Students will conduct a market and competitor analysis to understand the current landscape and identify opportunities for differentiation. The goal is to create a targeted marketing plan that highlights the benefits of the grants program and engages potential applicants. By leveraging classroom knowledge in marketing principles, students will devise innovative promotional tactics to increase program awareness and participation. The project will focus on digital marketing channels and community engagement strategies to maximize outreach.

School Merchandising Program Launch

GiftAFeeling Inc. aims to create and launch a school merchandise program targeting educational institutions such as schools, colleges, and universities. The goal is to market and sell promotional products through customized company stores or other effective channels. This project involves researching the needs and preferences of educational institutions, designing a range of appealing merchandise, and developing a marketing strategy to effectively reach the target audience. The project will also explore various sales platforms and distribution methods to ensure a seamless purchasing experience for schools. By leveraging classroom knowledge in marketing, business strategy, and product design, learners will gain practical experience in launching a real-world merchandising program.

Digital Marketing Analyst

We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence. SEO Analyst responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills. Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.

Sales & Marketing Analyst

This project will involve analyzing organizational assets such as personnel, strategic records, our business plan, and pricing/promotional information. We would like you to perform the outreach for lead generation through cold calling, cold emailing, LinkedIn messaging, etc. on our behalf.

Public Relations Intern

We are looking for a Public Relations (PR) Associate Intern to work on the PR activities and ensure effective communication with their manager, media and the public. We expect you to have a creative mind and excellent communication skills. Finally, if you are also confident in your public speaking and project management abilities, we’d like to meet you. Your goal will be to cultivate a positive company image and get more brand visibility in media outlets both locally and internationally.

Graphic Designer

We are looking for a Graphic Designer to create engaging and on-brand graphics for a variety of media. It includes the entire process of defining requirements, visualizing and creating graphics including illustrations, logos, layouts and photos. You’ll be the one to shape the visual aspects of research papers, videos, infographics, illustrations, and more. Your graphics should capture the attention of those who see them and communicate the right message. For this, you need to have a creative flair and a strong ability to translate requirements into design. If you can communicate well and work methodically as part of a team, we’d like to meet you.

Sales & Marketing Analyst

This project will involve analyzing organizational assets such as personnel, strategic records, our business plan, and pricing/promotional information. We would like you to perform the outreach for lead generation through cold calling, cold emailing, LinkedIn messaging, etc. on our behalf.