GiftAFeeling Inc. aims to enhance the visibility and reach of its $250 Grants Program, which supports nonprofits, schools, and community organizations by providing in-kind grants for promotional products. The project involves developing a comprehensive marketing strategy to effectively promote this program. Students will conduct a market and competitor analysis to understand the current landscape and identify opportunities for differentiation. The goal is to create a targeted marketing plan that highlights the benefits of the grants program and engages potential applicants. By leveraging classroom knowledge in marketing principles, students will devise innovative promotional tactics to increase program awareness and participation. The project will focus on digital marketing channels and community engagement strategies to maximize outreach.

Students will deliver a detailed marketing strategy that includes a market and competitor analysis, target audience identification, and a promotional plan. The document will outline specific marketing tactics, such as social media campaigns, email marketing, and partnerships with community organizations. Additionally, students will present their findings and recommendations in a final presentation to GiftAFeeling Inc., providing actionable insights to enhance the program's visibility and impact.