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Susan McVea Consulting Inc.
Vancouver, British Columbia, Canada
SM
CEO & Founder
(8)
4
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Writing Graphic design Market research Search engine optimization Copy writing Social media marketing
Project scope
What is the main goal for this project?

The main goal of this project is to create health, wellness and beauty product reviews for a blog site in order to gain traffic and generate clicks to affiliate products. This will involve several different steps for the students, including:


- Researching and reviewing health, wellness and beauty products.


- Researching and creating account profiles with affiliate product websites


- Writing blog posts about the products.


- Creating a content marketing plan with researched products/ topics.


- Creating content that is in line with the company's mission and values.


- Optimizing blog posts for SEO.


- Promoting blog posts on social media.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of the company's mission and values.


- Ability to research and review health, wellness and beauty products.


- Ability to write blog posts about the products.


- Ability to optimize blog posts for SEO.


- Ability to promote blog posts on social media.



Final deliverables should include:


- A minimum of 10 blog posts about health, wellness and beauty products.


- A content calendar for upcoming blog posts.


How will you support learners in completing the project?

Students will have access to ongoing mentorship and support for the duration of this project.


This includes:

  • text/ calls to answer questions and provide feedback and guidance
  • access to paid programs// training to support the project (i.e. copywriting or social media programs such as Copy Hackers School)
  • access to technology/ tools (such as wordpress, canva pro, storychief, medium) to complete the project


Payment by funder C$1,400.00

What skills or technologies will help learners to complete the project?

In order to complete this project, students should have:


- Knowledge or keen interest in health, wellness and beauty products.


- Good writing and communication skills.


- Understanding of SEO and social media marketing.


- Ability to research and review products.



Nice to haves for students include:


- Experience with content creation and optimization.


- Experience with social media marketing.


- Interest in TikTok product trends.

Supported causes
Good health and well-being
About the company
  • https://susanmcvea.com
  • 0 - 1 employees
  • Business & management, Business services, Marketing & advertising, Sales

We are a global boutique coaching & consulting company working with female founder/ leaders to increase their revenue, income and impact while decreasing their time, effort & energy. We integrate holistic sales and business strategies encompassing mind, body, and spirit through 1:1 bespoke consulting, group programs & digital courses. Our content features heavily on faith based practices and principles.