munchwell, a burgeoning healthy snacks brand based in Toronto, seeks to expand its market presence and increase sales. The project aims to develop a comprehensive sales and market expansion strategy that aligns with munchwell's brand values and growth objectives.

Learners will analyze current market trends and identify potential retail and partnership opportunities, particularly focusing on fitness studios and health-conscious retailers. The project will involve creating a strategic plan to enhance brand visibility and customer engagement through targeted social media campaigns and customer communications.

By applying classroom knowledge in marketing and business strategy, learners will gain practical experience in developing actionable plans for a real-world local business in Toronto.

The project deliverables include a detailed market expansion and sales strategy outlining potential retail and partnership opportunities, a social media content calendar, and a communication plan for customer engagement. Learners will be responsible for creating real social media content (e.g. Instagram Reels and Posts), as well as making periodic updates to the website, graphic design and packaging of the products.