Your GoalStudent TaskTools/Output

Identify core users cost-effectivelyConduct market segmentation analysis to pinpoint underserved artist/fan niches (e.g., indie hip-hop producers, DIY remix communities).Customer personas + “Where to Find Them” heatmap (e.g., Reddit, Discord, SoundCloud).

Optimize small budget allocationAudit current marketing spend; propose reallocation to high-ROI channels (TikTok audio trends, Twitch collabs).Budget matrix ranking tactics by Cost-Per-Acquisition (CPA).

Kickstarter campaign designCreate a pre-launch crowdfunding strategy with stretch goals, rewards tiers, and viral hooks (e.g., “Unlock AR Studio if 500 backers join”).Campaign timeline, pledge calculator, and backer engagement playbook.

Phased Approach for MBA Teams

Phase 1: Low-Cost Audience Discovery

• Task: Use social listening tools (Brand24, Hootsuite) to identify where indie artists discuss collaboration pain points.
• Deliverable: “Voice-of-Customer” report with top 5 unmet needs (e.g., “No platforms for split royalties on remixes”).

Phase 2: Guerrilla Marketing Plan

• Task: Propose budget hacks like:
• Partnering with music schools for student ambassadors.
• Leveraging Spotify Canvas ads for under $1,000/month.
• Co-branded challenges with gear companies (e.g., “Win a Focusrite interface by remixing this track”).
• Deliverable: 90-day tactical calendar with cost-per-tactic estimates.

Phase 3: Kickstarter Optimization

• Task: Reverse-engineer 3 successful music-tech crowdfunding campaigns (e.g., Splice, Bandcamp) to design:
• Early-bird rewards (e.g., “Beta access + producer masterclass”).
• Viral referral mechanics (e.g., “Unlock features by sharing”).
• Deliverable: Storyboard for campaign video + email drip sequence.

Alignment with MBA Program Requirements

Program ExpectationYour Project’s IntegrationMarketing strategy reviewStudents audit Leep’s current channels (social, email, partnerships) and propose reallocation.Marketing Mix (4Ps)Focus on Promotion (TikTok/Reddit ads) and Place (direct-to-artist vs. B2B2C).Social media analysisIdentify underused platforms (e.g., Twitch producers, BeatStars communities).Integrated communicationCombine Kickstarter launch with pop-up virtual studios on Discord.

Final Deliverables for Leep

1. 10-Page Strategic Report

• Sections:
• Target Audience Blueprint (demographics/psychographics).
• Budget Reallocation Model (shift $X from Instagram to YouTube Shorts).
• Kickstarter Risk/Reward Analysis (minimum vs. stretch goals).

1. Presentation Slide Deck

• 15 slides covering:
• Competitor crowdfunding SWOT (Kickstarter vs. Indiegogo).
• Creative assets mockups (campaign video storyboard, ad creatives).
• 6-month post-Kickstarter retention plan.