Low-Cost, High-Impact Marketing: Precision Targeting & Crowdfunding Strategy for Leep’s Music-Tech Platform

Your GoalStudent TaskTools/Output Identify core users cost-effectively Conduct market segmentation analysis to pinpoint underserved artist/fan niches (e.g., indie hip-hop producers, DIY remix communities).Customer personas + “Where to Find Them” heatmap (e.g., Reddit, Discord, SoundCloud). Optimize small budget allocation Audit current marketing spend; propose reallocation to high-ROI channels (TikTok audio trends, Twitch collabs).Budget matrix ranking tactics by Cost-Per-Acquisition (CPA). Kickstarter campaign design Create a pre-launch crowdfunding strategy with stretch goals, rewards tiers, and viral hooks (e.g., “Unlock AR Studio if 500 backers join”).Campaign timeline, pledge calculator, and backer engagement playbook.

Leep Artist Ecosystem Enhancement

Leep Inc. aims to evolve its platform from a Minimum Viable Product (MVP) into a scalable, artist-centric ecosystem. The goal is to implement robust collaboration tools, such as stem-based remixing and AI audio enhancement, to facilitate creative partnerships among artists. Additionally, the project seeks to introduce fan-funded monetization tiers, allowing artists to generate sustainable income. Intelligent discovery features will be developed to help users efficiently navigate large-scale audio data and discover new content. This project provides an opportunity for learners to apply their knowledge of software development, user experience design, and data management to create a more dynamic and supportive environment for artists.

UX Enhancement and Feature Expansion for Leep Inc.

Main Objective The primary objective of this capstone is to revamp Leep Inc.’s user experience and add key social-collaboration features , transforming the existing MVP into a polished, market-ready platform that enhances artist discovery and engagement. Tasks & Activities Learners will work in interdisciplinary teams to: UX Research & Redesign Conduct user interviews and usability tests on the current MVP to identify pain points. Create detailed personas and user journey maps to guide design decisions. Develop wireframes and high-fidelity prototypes in Figma or Adobe XD. Front-End Development Build static prototypes of new features (interactive radio, hybrid swipe communication, music editor) using HTML5 , CSS3 , and vanilla JavaScript . Refactor prototypes into React components, integrate with stubbed APIs, and ensure responsive design. Back-End & API Integration Implement server-side endpoints (Node.js or Django) for new social features (voting, remix uploads, geo-search). Secure APIs with JWT authentication and document each endpoint using Swagger/OpenAPI. Algorithm Design Research and implement a collaborative-filtering taste-matching system in Python or JavaScript ML libraries. Evaluate algorithm performance (precision, recall) against a seed dataset. End-to-End Workflow Mastery Use Git for version control, set up CI/CD pipelines (GitHub Actions), and write unit tests (Jest or Mocha). Deploy the full stack to AWS , Heroku , or Netlify , demonstrating bundling, testing, and monitoring. UX Validation & Iteration Conduct A/B tests, refine prototypes based on user feedback, and ensure accessibility compliance (WCAG). Measure improvements via key metrics (task success rate, time-on-task, Net Promoter Score). Deliverables By project end, each team will submit: UX Design Proposal : Personas, journey maps, wireframes, and usability test reports. Interactive Prototype : A live React demo of revamped onboarding, collaboration hub, and music editor. Recommendation Algorithm Report : Code, data model, evaluation metrics, and demo of taste-matching feature. API Documentation & Deployment : Swagger docs, CI/CD scripts, and deployed URLs. Final Capstone Report : Comprehensive write-up covering research findings, technical architecture, design rationale, and next-steps roadmap.

Safeguarding Innovation: Legal Frameworks for Music-Tech IP, Licensing, and Platform Compliance

This co-op will engage Law Clerk students in  two phased projects  focused on mitigating legal risks for Leep while growing its roadmap: Phase 1: Patent Landscaping & Copyright Systems Conduct prior-art searches for Leep’s novel features (collaborative remix editor, taste-matching algorithm). Draft provisional patent applications for key innovations, emphasizing software/process claims. Design a copyright ownership framework for user-generated remixes under Canada’s  Copyright Act . Phase 2: Platform Compliance & Terms Automation Develop jurisdiction-specific terms of service and privacy policies for Ontario, EU (GDPR), and California (CCPA). Implement clickwrap agreements for high-risk features (monetization, AI training data consent). Build a royalty-split calculator aligned with SOCAN tariff guidelines.