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Onicare Health Inc.
Toronto, Ontario, Canada
Aderonke Daramola
CEO
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Digital marketing Creative writing Social media marketing
Project scope
What is the main goal for this project?

We hope to revamp our social media and email marketing content to attract more customers.

We would like students to help us create content that is aligned with our vision, mission, and sector.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s products, marketing goals and target market.
  • Researching factors affecting the quality of digital content.
  • Recommending changes to existing digital content and designing new social media posts and emails.
  • Recommending and designing new digital content not already used by our company.

Bonus steps in the process would also include:

  • Testing and improving designs based on feedback.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Understanding of our company’s products and goals
  • Understanding of factors affecting the quality of digital content
  • Recommendations for improving existing digital content
  • Recommendations and designs for new digital content

Bonus steps would include:

  • Improving designs based on testing feedback

Final deliverables should include

  • A final report.
  • A 10-minute presentation.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and digital content
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Digital content creation

Nice to haves for students include

  • Knowledge of design tools like Canva

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

About the company

At Onicare Health, we address the challenge of sports injuries by leveraging genetic testing and personalized health guidance. The problem at the core is the vulnerability of athletes to injuries that can hinder their performance, recovery, and overall well-being.

We aim to provide actionable insights into genetic factors influencing injury risk, recovery, nutrient requirements, and training performance. In doing so, Onicare Health is tackling the problem of sports injuries at a genetic level, aiming to empower individuals and sports teams with targeted strategies for injury prevention, optimized recovery, and enhanced athletic performance.