Creative Marketing Strategy for LaBante London

The main goal for the project is to create a creative marketing strategy for LaBante London, a vegan luxury brand that needs to reach different profiles including the vegan persona, the sustainable persona, and the status or stylish persona. The strategy should include both digital and physical campaigns, as well as the use of tech and AI for projects and pop-ups.This will involve several different steps for the students, including:- Researching the current market trends and consumer behavior for luxury vegan products.- Developing creative campaign ideas that appeal to the different target personas.- Creating a strategy that fuses digital and physical campaigns, incorporating tech and AI where applicable.- Planning and organizing pop-up events to promote the brand.- Collaborating with the LaBante London team to ensure the strategy aligns with the brand's values and goals.