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Open projects

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Building Better Mindsets
Atikokan, Ontario, Canada
Haylee Foy
Owner
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Market research Digital marketing Lead generation Sales strategy Marketing strategy
Skills
marketing strategies sales process target market content marketing strategic marketing social media advertising lead generation marketing analytics purchasing
Project scope
What is the main goal for this project?

The main goal for the project is to create a strategic marketing funnel for Building Better Mindsets to generate qualified leads and convert them into purchasing customers. This will involve several different steps for the team, including:


- Conducting a thorough analysis of the target market and customer demographics.


- Developing a comprehensive marketing strategy to attract potential leads.


- Implementing lead generation tactics such as content marketing, social media advertising, and email campaigns.


- Creating a system for lead qualification and nurturing.


- Designing a sales process to convert qualified leads into customers.


- Implementing tracking and analytics to measure the effectiveness of the marketing funnel.


What tasks will learners need to complete to achieve the project goal?


The tasks that learners will need to complete to achieve the project goal include:


- A detailed analysis of the target market and customer demographics.


- A comprehensive marketing strategy outlining the tactics to be used for lead generation.


- Implementation of lead generation tactics such as content marketing, social media advertising, and email campaigns.


- A lead qualification and nurturing system.


- A designed sales process to convert qualified leads into customers.


- Implementation of tracking and analytics to measure the effectiveness of the marketing funnel.

How will you support learners in completing the project?

As a startup with limited resources, we prioritize practical support to empower learners in completing their projects effectively. Our team offers targeted guidance and mentorship, maximizing the impact of every interaction without overwhelming time investment. We provide access to cost-effective tools and technologies tailored to startup budgets, ensuring learners can execute their marketing strategies efficiently. Additionally, we curate accessible data sources and insights, equipping learners with essential information to make informed decisions within their budget constraints. Our approach optimizes resource utilization while fostering learning and growth within the startup ecosystem.

About the company

Our business specializes in hosting workshops that blend art with self-awareness techniques to empower individuals and organizations. Our mission is to foster personal growth and healing through creative expression, enabling participants to become the best versions of themselves. Notable achievements include teaching workshops with esteemed organizations such as Shelter of Hope, FWFN, Nokiiwin, Rocky Bay Reserve, Pic Mobert Reserve, and many others, reaching diverse communities and making a positive impact through our transformative programs.