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Structuring Sales for Creative Growth: A Strategic Sales Plan for Maison 5 Dimensions

Open Opened on July 30, 2025
Company
Maison 5 Dimensions
Maison 5 Dimensions
Saint-Hubert, Québec, Canada
Contact
Hosanne Yatchou
Directrice des opérations
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Operations Competitive analysis Customer segmentation Market expansion
Skills
coaching digital transformation leadership development service offerings market analysis growth planning competitive analysis business planning commercial cleaning business strategies
Details

The objective of this project is to design a comprehensive sales strategy and implementation plan for Maison 5 Dimensions, focused on generating consistent revenue from its core service lines: independent publishing support, personal development coaching, creative events (e.g., Bulles & Plume), and business consulting for SMEs and creatives.

Learners will help define customer segments, refine the value proposition per offer, map the customer journey, and propose outreach and conversion tactics. The project will also include content suggestions for sales emails, lead magnets, and a basic CRM/follow-up system to turn leads into paying clients.

Deliverables

Scope & Deliverables

1. Sales Goals & Revenue Streams Clarification

  • Define your top 3–5 core offers:
  • Publishing support packages (editing, layout, distribution)
  • 5D personal development coaching
  • Creative writing experiences (e.g., Bulles & Plume)
  • SME consulting (business and operational strategy)
  • Estimate realistic sales targets by quarter or by offer

2. Audience & Persona Development

  • Create audience personas for:
  • Aspiring authors
  • Multipotential creatives
  • Women entrepreneurs
  • Solo business owners in need of consulting
  • Define pain points, buying motivations, and objections

3. Value Proposition & Offer Packaging

  • Refine the benefits and transformation delivered by each offer
  • Package services into clear, attractive bundles (e.g., publishing starter kit, 3-month coaching plan, etc.)
  • Suggest tiered pricing or subscription models

4. Sales Funnel Design

  • Map customer journey: awareness → interest → consultation → purchase → retention
  • Recommend lead generation tactics (free ebook, discovery call, webinar, downloadable guide, etc.)
  • Suggest website or landing page improvements to support conversions

5. Sales Tactics & Tools

  • Recommend CRM or lead tracking tools (e.g., Notion, HubSpot, Trello) for follow-up and relationship-building
  • Write sample cold email / DM templates for outreach
  • Suggest upsell or cross-sell opportunities (e.g., coaching + event combo)

6. Outreach & Conversion Strategy

  • Outline a sales calendar (e.g., 1 discovery workshop/month, 1 promo campaign/quarter)
  • Identify potential referral or affiliate partners (editors, co-working spaces, bookstores)
  • Recommend community-based growth (testimonials, success stories, referral incentives)

7. Metrics & Performance Tracking

  • Suggest 5–7 sales KPIs:
  • Lead-to-client conversion rate
  • Average cart value
  • Time from lead to sale
  • Customer acquisition cost
  • Repeat purchase rate
  • Create a simple dashboard model to monitor monthly results

📦 Final Deliverables

  • Sales strategy report (PDF or slide deck)
  • Ideal client personas and messaging guide
  • CRM/follow-up workflow or Notion sales tracker
  • Sample email templates, lead magnet ideas, and outreach messages
  • 3-month sales action plan with goals and tactics


Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Gender equality

About the company

Company
https://www.maison5dimensions.com
Saint-Hubert, Québec, Canada
2 - 10 employees
Business & management, Business services, Public relations & communications
Representation
Minority-Owned Women-Owned BIPOC-Owned Disabled-Owned Small Business
+ 2

Maison 5 Dimensions (M5D) is a creative and strategic consulting firm dedicated to unlocking the full potential of individuals and businesses through multidimensional growth. Founded on the philosophy of expansion across five pillars — Fécondité, Croissance, Multiplication, Influence, and Ancrage — M5D empowers authors, creatives, and entrepreneurs to bring meaningful ideas to life, structure them with clarity, and amplify their impact.

Operating at the intersection of independent publishing, personal development and leadership coaching, and SME consulting, M5D offers high-end services including:

Publishing support and literary coaching for independent authors

Creative writing retreats and programs such as Bulles et Plume

Structured coaching programs based on the proprietary 5D Method

Business development and operational strategy consulting for small and growing enterprises, particularly those led by women or active in the cultural/creative industries

Maison 5 Dimensions positions itself as a bridge between creativity, entrepreneurship, and international expansion, with a strong focus on cultural relevance, integrity, and purpose-driven leadership.