Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
We want students to help us build a Go-To Community strategy to create, grow and create value for Gen Zers in college struggling to find meaningful beauty and wellness conversations. How can we create a space that attracts and retains members who are highly engaged?
The main questions we’d like students to help us answer are the following:
- Who is in our community, and why are they here? Who is not in the community?
- What value will we create for the community, whether or not they are paying customers?
- What value will the members provide each other?
- How will we listen, talk to, and be directed by our customers?
- How and where will we deliver insights from these conversations to the rest of the company?
- How will we incentivize, recognize, and reward participation?
- What values and norms will we model and do we expect of the community?
- How can we make our community smarter, happier and feel protected? Through what programs, which channels?
- What tasks will learners need to complete to achieve the project goal?
-
A report on a Go-To Community (a bottom-up go-to-market) strategy that recommends how we can create, grow and deliver value for highly engaged beauty and wellness communities. We would like the report to include how the community can become a core competency of our start-up with a team, budgets etc.
- Identify what Gen Zers in college are struggling with in terms of beauty and wellness.
- Research and identify popular beauty and wellness content that Gen Zers are engaging with online.
- Creating community assets that help drive awareness, adoption, and retention
- Competitor research
- Understand what motivates the community members.
- What is the main goal for this project?
-
We want students to help us build a Go-To Community strategy to create, grow and create value for Gen Zers in college struggling to find meaningful beauty and wellness conversations. How can we create a space that attracts and retains members who are highly engaged?
The main questions we’d like students to help us answer are the following:
- Who is in our community, and why are they here? Who is not in the community?
- What value will we create for the community, whether or not they are paying customers?
- What value will the members provide each other?
- How will we listen, talk to, and be directed by our customers?
- How and where will we deliver insights from these conversations to the rest of the company?
- How will we incentivize, recognize, and reward participation?
- What values and norms will we model and do we expect of the community?
- How can we make our community smarter, happier and feel protected? Through what programs, which channels?
- What tasks will learners need to complete to achieve the project goal?
-
A report on a Go-To Community (a bottom-up go-to-market) strategy that recommends how we can create, grow and deliver value for highly engaged beauty and wellness communities. We would like the report to include how the community can become a core competency of our start-up with a team, budgets etc.
- Identify what Gen Zers in college are struggling with in terms of beauty and wellness.
- Research and identify popular beauty and wellness content that Gen Zers are engaging with online.
- Creating community assets that help drive awareness, adoption, and retention
- Competitor research
- Understand what motivates the community members.
- How will you support learners in completing the project?
-
- Students will connect directly with the employer for mentorship and supervision throughout the project.
They will have access to:
- users
- current research and data
- What skills or technologies will help learners to complete the project?
-
Various aspects of business marketing including
- Brand awareness
- Marketing channels
- Marketing budget creation
- Knowledge of social media platforms
- Gen Z demographic
- Market research skills
About the company
- https://peercircleapp.com
- 2 - 10 employees
- Technology, Hospital, health, wellness & medical, Marketing & advertising, Cosmetics & beauty
The Peer Circle App is a beauty and wellness tech start-up focused on revolutionizing the way young people engage in meaningful conversations about their own beauty and wellness. We know how hard it is to find a safe space to connect and authentically express yourself with people who understand and support the real you without fear of judgment or pressure. With no judgment, no pressure, and the opportunity to be seen, heard, and understood, we are shaping a community where everyone can embrace their true selves and feel inspired by the journeys of others.