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Ofori
Cambridge, Ontario, Canada
Daniella Addison
Owner
(49)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Healthcare Public health
Skills
health promotion
Project scope
What is the main goal for this project?

Our organization wants to further our efforts to increase awareness about a particular health topic. We would like to work with students to develop a campaign that successfully raises awareness and changes behaviour around this health topic in a certain population. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this health topic.

  • Identify groups which this campaign will target. (BIPOC)
  • Identify ideal outcomes and KPIs.
  • Include the latest and most accurate data and information on colorism within the black community, skin bleaching or the effects of chemical relaxers.
  • Design leaflets, posters, videos, and/or brochures.
What tasks will learners need to complete to achieve the project goal?

The final deliverables should take the form of:

  • A final report including information on colorism within the black community, skin bleaching or the effects of chemical relaxers.
  • Students may choose 1-3 of the three topics above depending on how much they can undertake to successfully complete this project.
  • A 30-minute presentation
How will you support learners in completing the project?

Students will connect directly with the employer for mentorship and supervision throughout the project. Students may have access to apps/tools that may be useful.

About the company

Ofori Beauty's mission is to create a society that is aware, informed, knowledgeable and equipped to make informed decisions about the products and processes marketed to BIPOC consumers that harm and hurt, while taking away from their natural state of beauty. We hope to enhance the confidence and quality of life of BIPOC consumers struggling with caring for their hair and skin with our safe and affordable products.