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Brazily Fitness Inc.
Ottawa, Ontario, Canada
Mariana Santos
CEO
(148)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Competitive analysis Product or service launch Community engagement Marketing strategy
Project scope
What is the main goal for this project?

Brainstorm ways to differentiate our programs from other fitness programs, market research on competitors, brand positioning and messaging.

What tasks will learners need to complete to achieve the project goal?

Business strategy and positioning presentation.

How will you support learners in completing the project?

I will meet with students one-on-one to provide as much guidance and support as I can along the way.

What skills or technologies will help learners to complete the project?

Creativity, visionary, marketing experience.

About the company

We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).