Lead Generation and Sales Funnel Automation Project

The main goal for this project is to generate leads for Colour Me Christmas' corporate gifting service and establish an automated sales funnel. This will involve several different steps for the students, including:- Researching the target market for corporate gifting services.- Developing a lead generation strategy to attract potential corporate clients.- Creating an automated sales funnel to nurture leads and convert them into customers.- Implementing marketing automation tools to streamline the sales process.- Analyzing the effectiveness of the lead generation and sales funnel strategies.

Shopify Website Development for Colour Me Christmas

The main goal for the project is to develop a new Shopify website for Colour Me Christmas that aligns with the company's mission of celebrating diversity within the holiday season. The website should showcase and sell ethnic and international holiday home décor, children’s toys, holiday books, and diverse holiday content, as well as provide information about racially diverse Santa for events. The website should deliver joy through inclusion and represent the values of the company. The website should be SEO optimized and sales optimized.

Marketing Support for a Fun Diverse Gift Shop and Gift Service business

The two main components of this project are as followPrepare marketing strategy for 2024 seasonA) Prepare social strategy & content for new collections (ads, reels, graphics)b) Highlight important website changes or updates to be madec) create non social media content and marketing as neededd)help conceptualize ways to grow sales during in person events (markets) that ties in social media and websiteGOAL: primmed and ready to launch the gifting season in July with campaigns and content ready to go

Market Analysis for Colour Me Christmas Online Holiday Gift Shop

The main goal for the project is to conduct a market analysis for Colour Me Christmas' online holiday gift shop with the objective of strategizing to increase online revenue. The findings should include different sales channels, their features and benefits, and the potential ROI for the organization. It should also include insight on creating collections for less common holidays like Eid, Galentines, Black History Month, Women's Month, Mother's Day, and Father's Day.