Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Ofori hopes to revamp our email marketing to attract more customers.
We want to work with students to design a new email marketing campaign for Ofori.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
- Identifying types of emails and content our company should send out, such as welcome emails, newsletters, and re-engagement emails.
- Researching factors affecting the effectiveness of email marketing, such as when emails are sent and making recommendations.
- Identifying metrics to monitor throughout the campaign.
Bonus steps in the process would also include:
- Identifying ways to personalize emails for customers based on market segmentation.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable email types and content
- Understanding of factors affecting emails’ effectiveness
- Identification of metrics to monitor the campaign’s success
Bonus steps would include:
- Recommending strategies to personalize emails
Final deliverables should include
- A 10-minute presentation
- What is the main goal for this project?
-
Ofori hopes to revamp our email marketing to attract more customers.
We want to work with students to design a new email marketing campaign for Ofori.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
- Identifying types of emails and content our company should send out, such as welcome emails, newsletters, and re-engagement emails.
- Researching factors affecting the effectiveness of email marketing, such as when emails are sent and making recommendations.
- Identifying metrics to monitor throughout the campaign.
Bonus steps in the process would also include:
- Identifying ways to personalize emails for customers based on market segmentation.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable email types and content
- Understanding of factors affecting emails’ effectiveness
- Identification of metrics to monitor the campaign’s success
Bonus steps would include:
- Recommending strategies to personalize emails
Final deliverables should include
- A 10-minute presentation
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and email marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://www.oforibeauty.ca
- 0 - 1 employees
- Education, Cosmetics & beauty
Ofori Beauty's mission is to create a society that is aware, informed, knowledgeable and equipped to make informed decisions about the products and processes marketed to BIPOC consumers that harm and hurt, while taking away from their natural state of beauty. We hope to enhance the confidence and quality of life of BIPOC consumers struggling with caring for their hair and skin with our safe and affordable products.