Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a social media strategy that effectively merges several different industries and markets for Garden of Kicks. This strategy should focus on showcasing the upcycled and repurposed sneakers turned into vessels for growing plants, while also appealing to the various industries and markets that the company operates in.
This will involve several different steps for the students, including:
- Conducting market research to understand the target audience in each industry and market.
- Developing a content plan that highlights the unique aspects of Garden of Kicks' products.
- Creating a social media calendar that aligns with the different industries and markets.
- Implementing a cross-platform strategy to reach diverse audiences.
- Analyzing the performance of the strategy and making adjustments based on the results.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following tasks:
- Market research report outlining the target audience in each industry and market.
- Content plan and social media calendar tailored to the different audiences.
- Implemented social media strategy across multiple platforms.
- Performance analysis report with recommendations for future improvements.
Final deliverables:
- A comprehensive social media strategy document.
- A presentation explaining the strategy and its implementation.
- What is the main goal for this project?
-
The main goal for the project is to create a social media strategy that effectively merges several different industries and markets for Garden of Kicks. This strategy should focus on showcasing the upcycled and repurposed sneakers turned into vessels for growing plants, while also appealing to the various industries and markets that the company operates in.
This will involve several different steps for the students, including:
- Conducting market research to understand the target audience in each industry and market.
- Developing a content plan that highlights the unique aspects of Garden of Kicks' products.
- Creating a social media calendar that aligns with the different industries and markets.
- Implementing a cross-platform strategy to reach diverse audiences.
- Analyzing the performance of the strategy and making adjustments based on the results.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following tasks:
- Market research report outlining the target audience in each industry and market.
- Content plan and social media calendar tailored to the different audiences.
- Implemented social media strategy across multiple platforms.
- Performance analysis report with recommendations for future improvements.
Final deliverables:
- A comprehensive social media strategy document.
- A presentation explaining the strategy and its implementation.
- How will you support learners in completing the project?
-
We will support students with taking the time to show them from beginning to end how our one-of-a-kind product is made. We will explore the many markets we are currently in such as art, education and agriculture. They will be asked for their options on ways to help leverage our visibility in of our current markets.
About the company
- https://www.gardenofkicks.com
- 2 - 10 employees
- Agriculture, Arts, Education, Retail
We upcycle and repurpose sneakers and turn them into creative vessels to grow plants. We also educate on how to repurpose and recycle a pair of sneakers, that would normally take 30 years to biodegrade. We mix this with educating how to grow plants in small vessels, indoors. We help people plant their style.