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CaffeBerry.co
Toronto, Ontario, Canada
Shabs B
Founder
(34)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Design & creative UI design UX design Branding & style guides
Skills
software design user interface testing design tool user interface prototyping user experience (ux) design user interface (ui) design usability testing user experience (ux) figma (design software) user interface (ui)
Project scope
What is the main goal for this project?

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users.

This will involve:

  • Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed.
  • Identifying key areas of our current website and what areas of focused might return the best results in a redesign.
  • Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.
  • Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly
  • Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:

  • Familiarize themselves with our existing product
  • Familiarize themselves with a design tool of their choosing and understand how it works. We strongly recommend Figma.
  • Design and build inside of the design tool all the needed screens for a redesigned prototype of our product
  • Present the final design screens to us with the context of all their choices they made, problems they encountered, and next steps they recommend.

Bonus steps would include:

  • Conducting any sort of user testing on the prototypes to ensure ease of use and to collect user feedback.

Final deliverables should include

  • The design screens and all assets in a shareable format
  • A presentation as stated above of the final designs
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Current product understanding
  • Industry standard design tools and applications
  • Any sort of branding or styling advice
  • Input on choices, problems or anything else the students might encounter
Supported causes
Good health and well-being
About the company

CaffeBerry.co is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.

Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.