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Custom-Embroid & Promos (CEP)
Mississauga, Ontario, Canada
Prathna Sabapathee
Partner, Brand & Promotional Marketing Strategist
1
Preferred learners
  • Canada
  • Academic experience
Categories
Digital marketing Lead generation Search engine optimization Social media marketing Marketing analytics
Project scope
What is the main goal for this project?

Our CEP (Custom-Embroid & Promos) team is looking to increase digital presence in our commuinty around GTA by leveraging SEO & social media marketing. We are looking for a talented wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share
  3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  4. Creating engaging content for prominent social media outlets including Facebook, Instagram, tictok (can be explored) & website.
  5. Working with tools and programs such as canva, CRM database, internal marketing assets such as catalogues, products etc.

What tasks will learners need to complete to achieve the project goal?

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • SEO keywords that should be incorporated in copy across all digital channels
  • CEP wishes to be top-ranked "promotional products" & "embroidery services" within Mississauga, Oakville & Halton markets
  • Increase engagement and followers across our social media platforms
  • Help with Lead generation & increase traffic to website
  • Nice to have: update a page of the website to include monthly promotions
How will you support learners in completing the project?

The primary project manager will meet with the students on a weekly basis and will be available via teams call, phone & text. Very accessible to ensure students feel supported.

What skills or technologies will help learners to complete the project?

Eager to work with students who are excited to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

About the company

WHO WE ARE: The team at CEP play a role of guidance when it comes to our clients’ journey of business growth and development through branding.

Custom-Embroid & Promos (CEP) was founded to serve the GTA and surrounding markets. The Founders, Roghen and Prathna Sabapathee, are driven and inspired by the world of branding through consultation, design, promotional products, printing and embroidery services. We are committed to providing high quality solutions through excellence and value, no matter the size of your business or marketing budget. Work with us and you will come to understand that we take great pride in each step of our process. You are assured that your product will have the upscale look and feel that you would and should expect in order to love, celebrate & elevate your brand.
WHAT WE DO: We are your One-Stop Custom Shop! Experts at decorating your logo on you Custom Apparels and Promotional Products.