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Marketing and Lead Generation

Open
Cloudport
Cloudport
Toronto, Ontario, Canada
SL
Sheldon Lawrence
Employer
(1)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Digital marketing Lead generation Sales strategy Social media marketing
Skills
power bi hubspot crm digital transformation marketing lead generation marketing planning go-to-market strategy looker analytics sales data analysis
Project scope
What is the main goal for this project?

Cloudport is supporting clients with Data Analytics (Looker + Power BI), Legacy systems migration (Digital Transformation), Business and GTM Strategy development plans and execution, and software development both web and mobile. The goal is to develop marketing, sales and lead plans and establish a lead generation system or partner that will generate 300 qualified leads per month in BFSI, Healthcare, Retail & CPG, Travel, and Manufacturing.

What tasks will learners need to complete to achieve the project goal?

The goal is to develop marketing, sales and lead plans and establish a lead generation system with min 100 leads.

  • Marketing Plan to C-suite
  • Marketing Plan to Technology executives
  • Marketing Plan to Technology partners based on industry verticals : Looker, ATI, Nvidia, Tata, Microsoft, Google, Salesforce, and Hubspot, Qlik BI
  • Industry verticals: Government, Healthcare, Charities / Not for Profit, CPG (Manufacturer), Retail, Agriculture, Travel/Hospitality
  • Coverage Areas: US, Canada, China, Europe
How will you support learners in completing the project?

I will mentor and provide direction to the students. I am supported through 20 experiences in digital products and Queens Executive MBA.

About the company

Cloudport provides custom technology consulting