The "Let's Talk" project aims to develop a comprehensive market entry strategy for a mobile application designed to facilitate honest 1:1 conversations on complex topics like gun control, climate change, and abortion. The goal is to decrease polarization by encouraging open dialogue. With a beta version expected by May 2025, the "Let's Talk" project team seeks to identify effective customer segmentation, marketing, promotional, and advertising strategies to successfully launch the app. The project will focus on understanding the target audience, analyzing competitors, and crafting a strategy that ensures a large and active user base. The team will apply classroom knowledge in marketing and business strategy to address real-world challenges in launching a socially impactful application.

The project deliverables include a detailed market entry strategy document outlining customer segmentation, marketing, promotional, and advertising tactics. The team will also provide a competitive analysis report and a timeline for implementation. Additionally, a presentation summarizing the strategy and key recommendations will be provided. These deliverables will equip the company with actionable insights to effectively launch "Let's Talk" and engage its target audience.