Project scope
Categories
Digital marketing Lead generation Sales strategySkills
sales process customer engagement sales sales strategy upselling digital marketingThe project aims to create and launch a branded sales funnel for V13 Media Group to effectively sell digital products such as templates, ebooks, and guides. By utilizing a low-cost entry model, the project will follow a SamCart-style strategy to attract potential customers.
The funnel will integrate free lead magnets to capture email addresses and implement upsell flows to maximize revenue. This initiative seeks to generate passive income while expanding V13's audience base.
The project will provide learners with an opportunity to apply their knowledge of digital marketing, sales strategies, and customer engagement techniques. The ultimate goal is to establish a streamlined and efficient sales funnel that enhances V13's digital product sales and audience reach.
The project deliverables include a fully functional sales funnel designed and launched for V13 Media Group. This will encompass the creation of lead magnets, email capture mechanisms, and upsell flow strategies.
Additionally, a comprehensive report detailing the funnel's design, implementation process, and expected outcomes will be provided. The deliverables aim to ensure a seamless integration of the sales funnel into V13's existing digital marketing efforts.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
V13 Media Group is an independent, Canada-based music-and-arts collective that fuses media, publishing, and creative services under one roof. Through our core divisions—V13 Media (editorial & journalism), V13 Promotions (publicity & marketing), V13 Press (author services & publishing), V13 Store (merch & e-commerce) and V13 Video (interviews & visual storytelling)—we help emerging artists, writers, and cultural misfits amplify their stories and turn creativity into sustainable careers.
We’re known for straddling the line between underground grit and professional polish: think tuxedo-level strategy delivered with punk-show passion. Our team of industry veterans (75+ combined years) leads with the mantra “Love & Logic”: pairing bold ideas with measurable results. From global press campaigns and book launches to DIY merch drops and community-driven content, V13 champions independent voices while pushing the boundaries of modern media.
On Riipen we partner with student talent to solve real-world growth challenges—automation, e-commerce, data-driven marketing, content innovation, and more—offering hands-on projects that make an immediate impact for creators worldwide.