Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The mandate entails crafting a detailed brandbook for Nomie, addressing the challenge of existing brand elements that, while numerous, somtimes lack coherence, or are incomplete, and are not unified under a single presentation. The project will focus on auditing and harmonizing these elements around the brand's personality, creating a comprehensive style guide, revising and refining brand elements for uniformity, designing digital content templates, enhancing the website and application, developing a foundational pitch deck, and ultimately compiling a cohesive brandbook that effectively communicates Nomie's unique identity and values.
- What tasks will learners need to complete to achieve the project goal?
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Specific Tasks:
- Audit and Organization of Existing Elements:
- Inventory and assessment of current brand elements to identify inconsistencies and gaps.
- Analysis of communication supports and user interfaces to assess the coherence of the brand's personality.
Development of the Style Guide for the Brand's Personality:
- Based on the audit results, define the brand's personality traits and how they should be communicated through tone, style, and language across all communication channels.
Revision and Improvement of Brand Elements:
- Ensure uniformity of the color palette and typography across all supports, in accordance with the audit findings.
- Update or create new guidelines for the use of the logo and other visual elements to address identified inconsistencies.
Design of Templates for Digital Content:
- Develop templates for social media posts, marketing emails, etc., ensuring they align with the revised brand elements and the brand's personality.
Suggestions for Improvement to the Website and Application:
- Propose changes based on the initial audit to enhance user experience and visual coherence on the website and application, in line with the brand's personality.
Creation of the Basis for a Pitch Deck:
- Develop the foundational elements for a pitch deck that effectively communicates Nomie's brand identity, values, and unique selling points, ensuring alignment with the brand's personality.
Compilation, Review, and Finalization of the Brandbook:
- Compile all revised elements and new guidelines into a coherent brandbook that highlights the brand's personality.
- Final revisions based on feedback and necessary adjustments to prepare the final version of the brandbook.
- What is the main goal for this project?
-
The mandate entails crafting a detailed brandbook for Nomie, addressing the challenge of existing brand elements that, while numerous, somtimes lack coherence, or are incomplete, and are not unified under a single presentation. The project will focus on auditing and harmonizing these elements around the brand's personality, creating a comprehensive style guide, revising and refining brand elements for uniformity, designing digital content templates, enhancing the website and application, developing a foundational pitch deck, and ultimately compiling a cohesive brandbook that effectively communicates Nomie's unique identity and values.
- What tasks will learners need to complete to achieve the project goal?
-
Specific Tasks:
- Audit and Organization of Existing Elements:
- Inventory and assessment of current brand elements to identify inconsistencies and gaps.
- Analysis of communication supports and user interfaces to assess the coherence of the brand's personality.
Development of the Style Guide for the Brand's Personality:
- Based on the audit results, define the brand's personality traits and how they should be communicated through tone, style, and language across all communication channels.
Revision and Improvement of Brand Elements:
- Ensure uniformity of the color palette and typography across all supports, in accordance with the audit findings.
- Update or create new guidelines for the use of the logo and other visual elements to address identified inconsistencies.
Design of Templates for Digital Content:
- Develop templates for social media posts, marketing emails, etc., ensuring they align with the revised brand elements and the brand's personality.
Suggestions for Improvement to the Website and Application:
- Propose changes based on the initial audit to enhance user experience and visual coherence on the website and application, in line with the brand's personality.
Creation of the Basis for a Pitch Deck:
- Develop the foundational elements for a pitch deck that effectively communicates Nomie's brand identity, values, and unique selling points, ensuring alignment with the brand's personality.
Compilation, Review, and Finalization of the Brandbook:
- Compile all revised elements and new guidelines into a coherent brandbook that highlights the brand's personality.
- Final revisions based on feedback and necessary adjustments to prepare the final version of the brandbook.
- How will you support learners in completing the project?
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During the collaboration, a company representative will be accessible for a weekly check-in meeting at minimum and will respond in a timely manner to address any issues impeding the progress of the design team.
Designers will have the opportunity to present and deliberate on their work in job search materials.
A company representative will be at hand for a preliminary discussion with the course administrator to assess and discuss the project's scope.
We are pleased to offer students consistent access to specialized staff guidance and pertinent project-related data for their tasks, as frequently as required.
- What skills or technologies will help learners to complete the project?
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- Basic UI/UX Design Knowledge: Familiarity with the principles of user interface and user experience design, even at a foundational level.
- Proficiency with Design Tools: Basic skills in using design software like Figma, necessary for creating and presenting design concepts.
- Creative Thinking and Problem-Solving: Ability to think creatively and solve problems, which is essential for ideation and conceptualizing improvements.
- Effective Communication: Good communication skills to articulate ideas and collaborate with team members.
Supported causes
About the company
- https://nomie.ca/en
- 2 - 10 employees
- Education
To create quickly strong links!